Kantar Media has revealed that Amazon Prime Video recently signed up for its Cross-Platform View service in Spain. With this offering, companies can now gain a view of audience insights that seize both linear TV and streaming on-demand platforms.
Antonio Wanderley, Americas & Spain CEO, Kantar Media, said: “We are glad to add Prime Video to the growing list of clients who see value in our increasingly diverse offerings. Our core mission is to enable clients with the insights they require to unlock audiences and drive success in the worlds of content and advertising.”
The addition of Prime Video audience reporting in Kantar Media’s Cross-Platform View complements the marketing analytics and measurement tools already offered by Amazon Ads, which help advertisers better understand audiences and campaigns,” said Jose Escudero, senior manager for Amazon Ads Spain.
One of Kantar Media’s fast-growing measurement products is Cross-Platform View, with cross-platform services available or in development in 15 markets around the world.
