Karan Gidwani on how Shimmers is ensuring high quality and always delivering market needs

Karan Gidwani the Managing Director of Shimmers is the driving force behind the brand’s innovative approach to haircare. His strategic vision, dedication to excellence, and commitment to shaping the company’s future have propelled Shimmers to new heights in the competitive industry. Karan’s leadership blends foresight with a passion for setting new standards in haircare, guiding the brand towards continued growth and success.

Could you provide an overview of Shimmers’ journey since its establishment in 2013 as an enterprising import house specializing in premium hair treatments and haircare products from global markets?

Shimmers Cosmetics Pvt. Ltd. was founded with a focus on importing premium hair treatments and haircare products. We introduced Luxliss Keratin in India in 2013 as a premium Keratin treatment. The emphasis was on curating a selection of products that catered to high-end consumers looking for effective and luxurious haircare solutions.

We expanded the product range and distribution network. Market penetration played a very important role as we established strong relationships with Salon to maximize the customer base.

In 2019-2020 We did research and observed that there was nothing new in the hair treatment market. We wanted to introduce something different and we realized that the market needs new treatments so we introduced Floractive Profissional Nanoplastia Treatment in 2020. We participated in beauty expos and collaborated with influencers to extend our reach.

As the market trends are evolving, such as increased demand for natural and sustainable products. We have launched a new brand Brazil Protein in 2023 with vegan hair treatment and hair care products with natural ingredients sourced from the heart of the Amazon Rainforest.

Recently, in June 2024 we launched 1st Organic Hair Treatment in Gel form under Floractive Profissional named Organic Nano Gel following up with an Organic hair care range i.e. Organic Nano Gel Shampoo & 3 in 1.

Throughout our journey, we have maintained a commitment to quality, innovation, and customer satisfaction, aiming to build a position as a trusted provider of premium haircare solutions in India.

What sets Shimmers apart from other import houses in the haircare industry?

Ans: Shimmers Cosmetics specializes in importing premium hair treatments and haircare products from global markets. We have always emphasized innovation, quality, and effectiveness of the product. We offer a broader range of products focusing on premium quality. The product range is carefully selected, ensuring that each product meets high standards of performance and ingredients. This curated approach has attracted customers looking for reliable and luxurious haircare solutions.

Since 2013 we have been sourcing products from various global markets which implies a deep understanding of international suppliers and their offerings. We ensure our products have unique formulations and ingredients that are not readily available in local markets, giving a competitive edge.

We are pioneers in introducing new product lines to meet evolving consumer preferences or adopting sustainable practices.

Shimmers Cosmetics has built a strong reputation for reliability, customer service, and product efficacy. This trust among consumers leads to repeat business and positive word-of-mouth recommendations, distinguishing us from competitors.

How does Shimmers select its premium-quality products from global markets?

Ans: At Shimmers Cosmetics, we employ a strategic process to select premium-quality products from global markets, ensuring they meet the standards and appeal to their target market. We conduct thorough market research to identify trends and consumer preferences in the haircare industry. We monitor global markets to stay updated on new product innovations, ingredients, and formulations that resonate with our target audience.

We select suppliers based on factors such as reputation, reliability, quality certifications, and ethical practices. The products undergo rigorous evaluation to ensure they meet our standards for effectiveness, safety, and quality ingredients. We get samples from potential suppliers to conduct in-house testing and evaluation. We verify products that comply with regulatory standards and certifications including ingredients that are safe, legal, and meet the requirements.

Can you provide examples of some of Shimmers’ most popular hair treatments?

Ans: At Shimmers we import brands that are known for their innovative hair treatments that cater to various hair types.

Floractive Profissional W One Premium Nanoplastia treatment focuses on restoring hair health and vitality through nano-particle technology. The treatment includes amino acids, vitamins, and proteins to strengthen hair strands and improve overall hair condition leaving the hair up to 100% straight, smooth, shiny, 3+and frizz-free up to 75 washes.

Floractive Profissonal BlueTox treatment is formulated to rejuvenate hair by replenishing essential nutrients and proteins. It helps smooth hair cuticles, reduce frizz, and enhance hair texture without using harsh chemicals like formaldehyde.

Floractive Profissional Macadamia Oil Series includes Bottox Mask and Serum Illuminador, which works as a natural hair filler treatment, formulated to harness the benefits of macadamia oil, known for its nourishing properties that help to strengthen hair and promote overall hair health.

What can customers expect when they choose Shimmers’ products over

competitors?

Ans: Shimmers Cosmetics focuses on importing and offering premium-quality hair treatments and haircare products. Customers expect formulations that prioritize high-quality ingredients and effective results. Each product meets stringent standards for performance, safety, and customer satisfaction. We source products from global markets, bringing diversity and innovation. Our customers benefit from access to international trends, formulations, and ingredients that are not readily available locally.

Over the years, Shimmers Cosmetics has built a reputation for trustworthiness and excellence in product quality and customer service. Hence choosing Shimmers Cosmetics means relying on a brand known for reliability, transparency, and responsiveness to customer needs.

We stay abreast of industry trends and innovations, continuously updating our product line-up to reflect the latest advancements in haircare. Customers expect products that incorporate cutting-edge technologies and ingredients that deliver optimal results.

How does Shimmers ensure the consistency and reliability of its imported products?

Ans: We at Shimmers Cosmetics implement rigorous quality control processes, this includes inspecting shipments for compliance with specifications, conducting tests for ingredient authenticity and potency, and ensuring packaging meets safety standards. We ensure that all our imported products comply with relevant regulatory requirements and certifications. This commitment to compliance has helped to build and maintain product integrity and customer trust. We foster long-term relationships with reliable suppliers thus maintaining the consistency and reliability of the products.

What are your distribution strategies?

Ans: The startegy has always aimed at identifying target areas for the brand and ensuring we have a supply chain ready for it. It’s important to look at the distributor as an extended arm of the company and consider the distributors problems as our own. Strong and sensitive policy making and policy implementation is the key.

Who is the primary target audience for Shimmers’

Ans: Our Primary Target audience are the professionals in the beauty industry who seek reliable and effective products to use on their clients, and who are looking for consistent results and brand reputation. Individuals who are passionate about maintaining healthy and attractive hair and are willing to explore and invest in specialized haircare products. And finally, the consumers who appreciate access to products sourced from international markets, offering, natural ingredients, sustainability, and ethical sourcing.

What are Shimmer’s plans for expanding its product range or entering new markets?

Ans: We will expand our product range by introducing new products/variants to cater demands of various customers and address emerging trends in the haircare industry. We will explore entering new geographical markets where there is demand for premium haircare products. We are also expanding our online presence and e-commerce capabilities which will allow us to reach a broader audience.

We are soon launching our in-house brand in hair styling tools that will focus on cutting-edge technology and convenience of usage for hair professionals.