ANOR, a trend setter in the premium lab grown diamond and gemstone jewellery, is redefining the language of modern luxury for India’s most discerning collectors. WIth a deep focus on design, ANOR has elevated the lab grown diamond jewellery category from accessible to aspirational bringing rare artistry, innovation, and emotion into every creation.
Founded by Bina Choksi, a visionary self taught designer from a fourth-generation diamantaire family, ANOR is rooted in over 75 years of heritage and craftsmanship. Bina’s design philosophy blends architectural precision with soulful storytelling crafting pieces that transcend trends and speak to personal milestones. Her quiet elegance and pursuit of perfection have shaped ANOR into a brand that stands for refined indulgence and meaning.
From one-of-a-kind statement pieces to intimate gifting collections, ANOR’s designs celebrate the grandeur of life’s rarest moments, engagements, weddings, and timeless keepsakes. Each creation is hand-finished to perfection using lab grown diamonds and gemstones, reflecting ANOR’s belief that the future of luxury lies in design innovation and experience.
“Our clients come to ANOR not just for jewellery, but for an experience,” says Bina Choksi. “They appreciate craftsmanship that’s personal, understated, and deeply meaningful pieces that carry emotion as much as brilliance.”
The brand’s latest milestone, the launch of its flagship boutique in South Extension I, New Delhi marks its entry into North India’s wedding capital. Designed as a retail for walkin clients and private lounge for bridal collections, the space mirrors ANOR’s hospitality-first philosophy, offering a discreet and intimate environment where every guest is personally attended to by jewellery specialists.
At the invite-only opening, members of India’s leading families spoke of why they return to ANOR: its bespoke service, its sense of quiet exclusivity, and the rare privilege of direct design interactions with Bina herself. Some compared ANOR to the Zoya of lab grown diamonds and Tiffany of the new era.
With locations in New York, Mumbai, and New Delhi, ANOR continues to lead the evolution of premium grown diamonds; one defined by artistry, authenticity, and emotion.
About ANOR
ANOR is a new era fine jewellery maison that has redefined modern luxury through its distinctive use of premium lab grown diamonds and gemstones. Known for its bold yet graceful design language, ANOR creates pieces that blend architectural form with emotional depth celebrating individuality, craftsmanship, and the art of occasion. Designed for global ultra luxury shoppers, ANOR embodies a new era of understated opulence and conscious elegance.
