Arias Kids, the eco-conscious children’s fashion brand founded by celebrity Lara Dutta, has been awarded the 2024 Vegan Fashion Award for Best Vegan Kids Fashion by PETA India. This recognition underscores Arias Kids’ unwavering commitment to stylish, eco-friendly, and cruelty-free fashion for children, marking a significant milestone in responsible kids’ wear.
In a world where fashion often prioritizes aesthetics over comfort, one mother has embarked on a mission to seamlessly blend both. Lara, a devoted mother and fashionista, was inspired to create Arias Kids from her deep bond with her daughter, Saira. The name Arias is a heartfelt tribute to this connection, derived from Saira’s name spelled backward. It embodies the love and affection that drive Lara’s mission: to create a haven where children’s fashion marries genuine comfort.
“Arias Kids is my initiative to build an eco-friendly, cruelty-free kids’ wear brand,” Lara Dutta shares. “I wanted to weave my experiences as a mother into the designs, infusing them with a distinct sense of style while ensuring comfort. It’s about empowering kids to express their individuality without compromising what they wear.”
Lara’s partnership with Swag, India’s leading platform specializing in building celebrity-led consumer businesses, has further fuelled her mission. Together, they meticulously conceptualized and incubated the Arias Kidswear brand, strategically onboarding FirstCry, the leading kids’ merchandise platform, to ensure Arias Kids reaches parents everywhere.
Vishal Sinha, CEO of Swag, emphasized, “Our endeavor as a Brand Licensing Agency is to effectively translate Lara’s design ideas and authenticity into the establishment of a formidable kidswear brand. Arias Kids not only embodies her vision but also inculcates the right values among children, all while offering comfortable yet stylish clothing that is both eco-friendly and animal cruelty-free. It is built to be more than just clothing; it’s a commitment to the planet.”
Arias Kids offers a playful yet sophisticated range of clothing for ages 2-14, featuring nostalgic prints and trendy designs. With Arias Kids, Lara is pioneering a movement toward environmentally conscious living. Every collection tells a story, echoing Lara’s commitment to the environment and focus on quality. Every fabric is meticulously chosen, prioritizing eco-friendly materials that are gentle on both the skin and the planet. Each piece is crafted with vegan materials, avoiding leather, wool, fur, silk, and other animal-derived materials, resonating with parents who wish to dress their children responsibly.
Expressing her gratitude and vision, Lara stated, “Winning the Vegan Fashion Award for Arias Kids is a truly meaningful moment for me. As a mother, I’m deeply committed to creating clothing that is not only stylish and comfortable for children but also kind to the planet. This award affirms our commitment to eco-conscious, cruelty-free fashion. Our strategic partner, FirstCry, has catapulted us into developing Arias Kids and reaching parents seamlessly through their platform. I am incredibly thankful for their efforts in helping parents make responsible fashion choices for their kids.”
Join us as Arias Kids continues its journey in responsible, stylish, and eco-conscious fashion, where every piece tells a story of love and respect for our world. Arias Kids is more than just clothing; it’s a commitment to the planet.
SWAG Fashions Hub Private Limited is a leading agency focused on building aspirational, celebrity-led brands that transform celebrity popularity into impactful consumer experiences. With a vision to create a dynamic portfolio, SWAG leverages celebrity influence to establish a multi-category product ecosystem, fostering collaboration between celebrities, consumers, and businesses. Through a strong licensee network, including manufacturers, retailers, and distributors, SWAG delivers innovative products, driving success in the celebrity brand space.
