Introduces the ‘Asian Paints Where The Heart Is Lookbook’ to help consumers understand colour and décor inspiration for their own homes
National, January 27, 2026: Asian Paints, India’s leading paint and décor company, returns with the 9th season of its much-loved home décor and storytelling series, Asian Paints Where The Heart Is. This season features five special homes of some of India’s most admired personalities, Sonakshi Sinha and Zaheer Iqbal, Gautam Gambhir, Keerthy Suresh and Antony Thattil, Archana Puran Singh and Parmeet Sethi, and Aman and Priya Gupta. While each home is different in style, geography and personality, they share warmth, honesty and a strong emotional connection
Viewers step into spaces that feel deeply lived-in and personal, each shaped by the lives lived within them. Archana and Parmeet invite audiences into their Anglo-Spanish inspired home in Madh, that has grown gently over time, rooted in family, nature and shared memories. Keerthy and Antony’s vibrant Kochi apartment reflects her natural connection with colour and emotion. Sonakshi and Zaheer open the doors to their penthouse ‘Saada’, a home that holds many moods, from lively conversations to quieter, memory-filled corners.
Gautam’s calm, light-filled home offers a striking contrast to his public persona, a space created for calm discipline, and quite moments, where a thoughtfully designed corner for cricket memorabilia becomes a tribute to legacy rather than achievement. Meanwhile, Aman and Priya’s Gurgaon home is designed for flexibility, creativity and time together, with open spaces where children run freely and conversations unfold naturally. Across all five homes, what emerges is not perfection, but personality; spaces shaped by love, lived-in moments, and the belief that a home should truly belongs to the people who live there.
The season highlights how colour, texture and décor become emotional tools rather than decorative choices at homes. With Beautiful Homes Painting Services, Archana’s living room featuring a ‘Wall of Memories’, and Keerthy’s bedroom featuring traditional accents are enhanced with Asian Paints Nilaya Arc pearlescent limestone finishes. In Gautam’s home, Natasha’s preferred matt white shade from Nilaya Arc forms the backdrop for cherished cricket memories. Meanwhile, Sonakshi’s space features a unique Royale Play wall-to-floor texture that extends across the floor.
Season 9 also reveals how colour has become one of the most personal languages of home.
A key new addition this season is the Asian Paints Where The Heart Is Lookbook — a curated design companion that explains the colours, finishes, textures and mood stories seen across the homes featured in the show. Lookbook allows viewers to explore the aesthetics more closely and apply them meaningfully within their own homes.
Speaking on the launch, Amit Syngle, MD & CEO, Asian Paints said “With the ninth season of Asian Paints Where The Heart Is, we are proud to continue a journey that Asian Paints has been committed to for decades, helping Indians see their homes not just as places they live in, but as personal reflections of who they are. With over 1 billion views & counting, Asian Paints Where the Heart Is continues to be India’s most loved & watched home décor shows. Over the years, this series has evolved into a meaningful platform through which we have guided consumers on colour, décor and design — simplifying choices, explaining trends, and showing how thoughtful design decisions can improve everyday living. As a brand that has long stood for colour and design authority, this responsibility lies at the heart of everything we do.
What makes Season 9 especially significant is the introduction of the Asian Paints Where The Heart Is Lookbook. It allows viewers to move from inspiration to action, helping them understand the palettes, materials and styles seen in the show and apply them meaningfully within their own homes. What makes it even more special is the diversity of homes and personalities featured spanning different professions, regions, life stages and design sensibilities, each offering a distinct point of view on what ‘home’ means to them.. Through this season, we continue to reaffirm our belief that beautiful homes are deeply personal, and Asian Paints stands committed to helping people build their dream homes.”
Consumers can explore the Lookbook on BeautifulHomes.com to discover the curated shades, finishes and décor styles featured in the show and draw inspiration for their own homes. Below is the link:
https://www.beautifulhomes.asianpaints.com/magazine/where-the-heart-is.html
Viewers can watch the brand-new season on Asian Paints’ digital platforms as well as the leading OTT platform, Jiohotstar. Catch Season 9 on the following Asian Paints links:
