Aurya Diamonds, an emerging contemporary fine jewellery brand in the lab-grown diamond sector, announced its founding leadership team. Shikha Dadha takes the helm as Founder, joined by seasoned industry veteran Reetesh Gade as Co-Founder and Chief Marketing Officer (CMO). Together, they are set to drive the company’s strategic vision of delivering conscious, modern luxury to the urban Indian consumer.
Shikha Dadha brings over a decade of entrepreneurial and technical expertise to Aurya Diamonds. A certified gemologist trained at IGI Mumbai and NIFT India, she was recently recognized as a “Rising Star of 2025” by Ladies Who Lead. Her 11-year career spans jewellery design, corporate strategy, and the successful co-founding of an electrical enterprise. Beyond business, Dadha is a dedicated advocate for inclusion, championing differently-abled athletes as the State President of the Karnataka State Para Boccia Association. Shikha’s journey transforms fearless creativity into luxury that is both deeply personal and profoundly purposeful.
Shikha Dadha, Founder, Aurya Diamonds, “The diamond industry is undergoing a beautiful evolution, moving beyond old-school confines of rarity to embrace a future where elegance is mindful, ethical, and accessible. At Aurya Diamonds, my vision is to lead this transformation by crafting lab-grown masterpieces that aren’t meant to be locked away in vaults, but celebrated in everyday life. We are redefining what it means to wear fine jewellery- making it a deeply personal, guilt-free expression of modern identity and purposeful design. True luxury should empower you, without compromising the world around you.”
Joining Shikha in building this new-age enterprise is Reetesh Gade, Co-Founder and Chief Marketing Officer. With over two decades of experience across retail, jewellery, food, entertainment and media, he brings strong strategic and brand-building expertise to Aurya Diamonds. Known for blending impactful storytelling with performance-driven marketing, Reetesh will lead Aurya’s brand vision and go-to-market strategy.
Reetesh Gade, Co-Founder & CMO, Aurya Diamonds, “Today’s consumers don’t just buy a product, they buy into a narrative that aligns with their identity. Recognizing that jewellery is now a daily statement of self-expression rather than just a financial asset, our strategy at Aurya is completely consumer-centric. We are deploying a 360-degree communication ecosystem that integrates the warmth of brand storytelling with sharp, data-driven digital targeting across every touchpoint.”
About Aurya Diamonds:
Aurya Diamonds is a Bengaluru-based fine jewellery brand specialising in certified lab-grown
diamonds that blend modern design, conscious luxury and accessible pricing. Founded by marketing
and retail veteran Shikha, Aurya creates versatile jewellery for every moment – from everyday
essentials to high-glamour occasion pieces – crafted with meticulous attention to detail. With a focus on sustainability, transparency and personalisation, the brand aims to redefine how Indian consumers experience diamond jewellery: more wearable, more expressive and more responsible.
Founders: Shikha Dadha
Year of inception: 2026
Vision: To make lab-grown diamond jewellery the first choice for modern Indian consumers
seeking design-forward, ethical and accessible luxury.
Mission: To craft high-quality, certified lab-grown diamond jewellery that fits seamlessly into
everyday life and special occasions, while championing sustainability, transparency and
customer-centric design.
City of origin: Bengaluru, India
