As India gets ready to celebrate its 78th Independence Day, Axis Bank, one of the biggest private sector banks in India, has launched a campaign that is as culturally significant as it is practical. Their newest innovation during a time when the cases of cybercrime are increasing—the Sanskrit Password campaign—brilliantly interlinks the revival of one of the world’s oldest languages with the highly relevant need for stronger online security in today’s times.
At the heart of this campaign is one very simple, powerful idea: using Sanskrit to create robust, memorable passwords. At its website, Sanskrit Password Generator is a dedicated portal prompting users to put in an English word and four digits. It generates a secure password by translation of these inputs into Sanskrit and also provides the user with some hints to remember the password.
This clever approach fuses the complexity of one of the oldest languages in the world to give a password that is at once secure and steeped in cultural heritage. It’s a modern solution with ancient roots—perfectly timed for a nation that is increasingly digital yet deeply connected to its traditions.
The brand film is entirely in Sanskrit, with English subtitles. Set in a classroom with a Sanskrit professor, it brings a refreshing new perspective to online security—resonating with the fact that ancient wisdom is still very relevant in the digital age. It’s almost a marriage of the old with the new, how taking care of our digital identities can easily go hand-in-hand with the saviours of our linguistic heritage.
Why would Axis Bank get the bright idea to create passwords from Sanskrit? It brings into play the complexity and unique features of Sansrit—a language so abounding in history, so unfamiliar to most cybercriminals, hence very secure against conventional passwords.
