Meanwhile, the niche men’s grooming brand is all set to be acquired by Emami Ltd at a valuation of INR 400 crores!
Bollywood actor Ayushmann Khurrana is an astute investor too and has just booked 400% returns on his angel investment in The Man Company. Premium men’s grooming brand, the household name is set to be acquired at a valuation of INR 400 crores by Emami Ltd.
Where Ayushmann Khurrana, however, took to business when he felt that the time for premium grooming products ‘for men by men’ was here, he invested smartly in The Man Company in 2018-the very reason for founding the company to transform the space in India.
It was also a big and important part that made this partnership between Ayushmann Khurrana and The Man Company perfect and very successful, played by Yash Raj Films along with its talent management arm, YRF Talent, that contributed much to the success of the brand.
Ayushmann was also the brand ambassador for The Man Company. He has been quite actively into giving shape to the brand and its growth. His vision and industry knowledge brought on board a skill set that was unmatched overall, thereby helping in the expansion of the brand beyond monetary investment. The mix of authenticity, credibility, and charisma oozing from Ayushmann reflected in the viral campaigns that The Man Company came up with, such as #GentlemanKiseKehteHain, with which the target audience of the brand identified themselves.
“I have always believed in the vision and mission statement of The Man Company since its very inception. It is truly a great validation to be part of the brand success story and to see it creating impact in the men’s grooming industry. Being an integral part of this journey-not just as an investor, but as a brand ambassador, too-has really been enriching and enlightening,” said Ayushmann.
“Partnership with Ayushmann has been a game-changer for the brand. His belief in our vision and active involvement as our brand ambassador have been very instrumental in our growth journey. Ayushmann’s authenticity to the brand has helped us connect with our audience at a deeper level. I also want to thank Manan Mehta, whose acumen to strike great deals, his keen understanding of business needs, and above all, his innovative approach has played an extremely important role in shaping the overall success of this collaboration,” said Hitesh Dhingra, Founder of The Man Company.
At YRF, we have always believed in the enormous talent of Ayushmann not only as an actor but also as a visionary. His journey from artiste to entrepreneur with this successful venture epitomizes the spirit of innovation, disruption, and creativity. We are very proud to have been part of his journey and look forward to even bigger things to come for him,” said Manan Mehta, SVP- Marketing & Merchandising, Yash Raj Films.
Emami Ltd. is a household name with a tradition of building trusted personal care products, and it has identified potential in The Man Company to bring it into their fold. This will be a major milestone for both the companies, wherein Emami will try to exploit the innovative product line and strong customer base of The Man Company to further strengthen their position in the male grooming sector.
