Barbie Partners with Anita Dongre to Launch First-Ever Diwali Doll

Spearheading this vision, Barbie has partnered with India’s most renowned fashion designer, Anita Dongre, and is set to launch its first-ever Barbie Signature Diwali doll. The initiative draws light to one of the most significant cultural celebrations from India: Diwali. It connects the sophistications of Indian culture through the realization of traditional design and symbolizes Barbie’s global legacy. They are going to ensure that every child can see themselves reflected in the brand for limitless storytelling possibilities.

Since its launch in 1959, Barbie has inspired young girls to explore their limitless potential. For more than six decades, Barbie has gained international status by inspiring generation after generation worldwide. In celebrating diversity, Barbie has collaborated with many famous designers, and for the first time, an Indian designer, Anita Dongre, to design a doll that marries traditional heritage with modern global fashion.

Celebrate Diwali, the festival of lights, with this Barbie doll shining in her best Moonlight Bloom lehenga by designer Anita Dongre, a choli top and floral Koti vest with delectable motifs of dahlias, jasmine, and Indian lotus that are symbols of strength and beauty. She completes her look with a radiant bindi, golden bangles and earrings, and sparkles with delight. This doll encapsulates the elegance and joy of Diwali by celebrating the best Indian artistry and craftsmanship.

Anita Dongre shared: “This Diwali, Barbie and I are both calling out to fans around the world to celebrate the stunning heritage of Indian fashion and culture. My brand has always had a mission to empower through fashion and as the ultimate icon of women empowerment, partnering with Barbie to create the Barbie Diwali doll couldn’t be a more perfect alignment of our values.”.

Lalit Agarwal, Country Manager, Mattel India commented on the partnership: “We have a commitment to capture the stories young girls are seeing in their world around them through Barbie, and couldn’t be more honored to partner with renowned Indian couturier Anita Dongre to create a doll that furthers this mission.”. The Barbie Diwali doll draws her closer to that joy, promoting India’s cultural heritage on a global platform and still epitomizing the power and beauty of diversity.

Barbie Diwali doll, at INR 1999, would be available from October 4th, 2024. This product is available both online and offline through all major toy retailers. So, this doll is the perfect chance for families and collectors to share in the joy and traditions of the festival.