Be.ing painfree, a science-led menstrual wellness startup, has launched the world’s first sanitary pads with in-built cramp relief technology, introducing an integrated approach that combines menstrual hygiene with active pain management with a single product.
Be.ing painfree operates at the intersection of menstrual hygiene and pain relief, two categories that have traditionally functioned separately. The brand aims to bridge this gap by integrating hygiene and active pain management into one system. Its portfolio includes sanitary pads with embedded cramp relief technology, a fast-acting cramp relief gel, and a debloat superfood that targets secondary symptoms such as bloating and gut discomfort. The hero product is the sanitary pad with in-built cramp relief technology, combining high-absorbency menstrual hygiene with embedded plant-based actives that are released through body heat and moisture. The company has also been granted a patent for its innovation titled “Cramp Relieving Sanitary Pad and Process for Its Preparation,” making it a patented product and reinforcing the uniqueness of its technology.
Commenting on the launch of the brand, Dr. Sharmistha Mondal, Founder of Be.ing painfree says, “With the launch of Be.ing painfree, we are introducing a brand built on one simple belief; any pain that disrupts daily living should never be considered normal. We are here to simplify life for women by of ering solutions that are safe, natural, and work without compromise.”
Be.ing Painfree’s most notable recognition is its selection for WTFund (Cohort 1, C1/24), a competitive initiative founded by Nikhil Kamath. The brand was founded after extensive research and pattern mapping across more than 3,000 women, Be.ing painfree was built as a problem-first company. The founding team, with backgrounds in healthcare and operations, spent over four years conducting customer discovery, clinical consultations, and rigorous testing to build formulations that are plant-based, non-hormonal, and non-steroidal. In addition to the pads, the brand offers a 15-second cramp relief gel designed for fast-acting relief from cramps, back pain, and leg pain, as well as a debloat superfood that supports gut health and reduces bloating and acidity. All products are designed to be safe for lifelong use, free from toxins, hormones, and artificial pain-numbing agents.
Be.ing painfree products are priced between INR 299 and INR 699 and are available for purchase on the brand’s official website https://being-painfree.com/ and select online market places.
About Be.ing painfree
Be.ing painfree is a science-led menstrual wellness brand built on a simple but powerful belief: pain that
disrupts a woman’s life should never be considered normal. Designed to move period care beyond managing flow, the brand integrates menstrual hygiene with active, plant-based pain relief to deliver 360-degree menstrual comfort. The brand’s portfolio includes the world’s first sanitary pads with in-built cramp relief technology, complemented by a fast-acting cramp relief gel and a debloat superfood that together address cramps, bloating, and related discomforts. All formulations are non-hormonal, non-steroidal, and developed through clinical research for safe, repeated monthly use.
Founded by healthcare and business professionals after years of research and engagement with thousands of women, Be.ing painfree is redefining how menstrual pain is understood, addressed, and experienced.
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Sanya Verma | sanyaverma@brandtalkindia.com Kusum Rastogi | kusumrastogi@brandtalkindia.com
