Behrouz Biryani, India’s leading royal biryani brand, is set to refresh its much-loved Ramzan Iftar offerings in 2026 as the holy month begins. Rooted in a rich royal legacy, slow-cooked dum pukht biryanis, and a deep cultural association with Iftar traditions, Behrouz continues to celebrate Ramzan with thoughtfully curated food experiences designed to honour patience, tradition, and togetherness.
Ramzan has long been a significant period for Behrouz, where food transcends indulgence to become a shared ritual. Staying true to this sentiment, the brand is introducing limited-time Iftar boxes, timeless Ramzan favourites, and a multi-format storytelling campaign that further strengthens its presence at Iftar tables across India.
Nishant Kedia, Chief Marketing Officer, Rebel Foods, said, “Ramzan is a deeply significant period for our consumers, rooted in patience, gratitude, and togetherness. At Behrouz, we approach the month with great respect for these traditions. Our Ramzan menu — from slow-cooked haleem to thoughtfully curated Iftar boxes — is crafted to remain consistent, comforting, and deeply satisfying, strengthening the trust our consumers place in us.”
Ramzan Limited Time Offerings include:
Badshahi Iftari Sandooq
The Badshahi Iftari Sandooq is a grand 7-course Iftar, thoughtfully curated for 3–4 people and ideal for larger gatherings. The offering includes Royal Dates, a Royal Biryani of choice, Royal Gosht Haleem served with Kulcha, Zareen Murgh Shorba, Murgh Patti Samosa, Murgh Koobideh Kebabs, Phirni, Sheer Khurma, Gulrosh Soda Sharbat, and a Royal Gift Box (Luxe Choco Indulgence).
Nawabi Iftari Khazana
The Nawabi Iftari Khazana is an elegant 5-course Iftar, curated for smaller gatherings of 1–2 people. It features Royal Dates, a Royal Biryani of choice, Gosht Haleem with Kulcha, Phirni, and Gulrosh Soda Sharbat bringing together comfort and tradition. Customers can select their preferred biryani variant in both Iftar boxes.
A-La-Carte Ramzan Menu
In addition to the Iftar boxes, Behrouz’s Ramzan favourites will be available a-la-carte across India. The menu includes Gosht Haleem, Murgh Haleem, Zareen Murgh Shorba, Sheer Khurma, Murgh Patti Samosa, Phirni, Gulrosh Soda Sharbat, Royal Dates, and a seasonal Rose Falooda. The Royal Gift Box (Luxe Choco Indulgence) will also be available for festive gifting during the season.
Ramzan Campaign:
Behrouz’s Ramzan 2026 campaign is anchored by two hero films. Royal Biryani, narrated by Vijay Raaz, brings alive the brand’s royal origins, dum pukht cooking process, long-grain basmati rice, and its signature blend of 23 shahi masalas. The Haleem film highlights the slow and patient cooking of Behrouz Haleem, positioning it as a comforting and rewarding Iftar staple.
The campaign is further amplified through a Mushaira series in collaboration with Tape A Tale, along with influencer-led storytelling that captures families coming together over shared Iftar meals across India.
Over the years, Behrouz Biryani has grown to become a leading biryani brand in India, going beyond just a biryani and delivering a complete royal experience. Synonymous with authentic biryani made with ancient recipes, this royal indulgence oozes of rich heritage and affluence. Today, Behrouz serves customers from 350+ restaurants present across the nation, having grown from its origins in 2016. Behrouz Biryani is present across India and is available to order through Behrouz website and app, and the EatSure.com App, apart from other food aggregator apps.
Rebel Foods is the world’s largest and fastest-growing internet restaurant company, home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth, Wendy’s, and more. With over 450+ kitchens across 70+ cities, Rebel Foods has developed its full-stack technology – Rebel OS – through which multiple brands are launched and scaled up in a very short period. Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25+ brands and expanded aggressively all across the country. Rebel Foods currently operates 45+ brands across multiple countries – India, the United Arab Emirates (Dubai, Abu Dhabi, Sharjah), the United Kingdom, and Saudi Arabia.
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