Pocket Aces’ short-form content channel FilterCopy and e-commerce marketplace Meesho have collaborated for a special Valentine’s Day music video. Featuring popular digital faces Ayush Mehra and Anya Singh, it tells a unique love story set to the soulful melodies of Lucky Ali’s timeless song ‘Na Tum Jano Na Hum’ from Kaho Na Kaho Naa… Pyaar Hai.
Ayush and Anya, just two coworkers minding their business, get thrown together by chance when Anya stays back in the office for a late-night work session. This sparks a silent connection, and they start passing notes secretly, like school kids with a crush. Their secret office romance kicks off, sneakily exchanging messages and gifts, all while keeping their identities concealed.
The brand finds a seamless fit into the narrative. Meesho #Trendz, a curated collection that embodies the latest fashion trends at the best prices, steps up to play cupid in their love story. When Ayush decides to surprise Anya with a gift, he turns to the Meesho app for the perfect pick. We catch a glimpse of him scrolling through the app, searching for that special something. And just like that, the Meesho delivery guy becomes an unwitting accomplice in their romance as Ayush eagerly meets him to collect the package. It’s a relatable modern-day twist on love, where even shopping for a gift becomes a heartwarming part of their journey.
Commenting on this unique collaboration Shreya Agarwal, Head of FilterCopy,says, “Valentine’s Day holds a special place in the hearts of FilterCopy fans, and every year we try to deliver something new, something magical. Being part of the Saregama ecosystem gives us a massive advantage with music, so we knew we had the perfect opportunity to create something unforgettable for the 50 million Indian youth we reach out to every week. We decided to craft a modern romance with a tinge of nostalgia, set amidst the hustle of everyday life and unfolding in the most unexpected way. The story, Lucky Ali’s iconic voice, and Ayush and Anya’s enchanting chemistry will make the audience believe in the magic of love again on this special day. We’re so excited to have Meesho on this journey with us!”
FilterCopy has a subscriber base of 23 million across digital platforms and clocked 3 billion organic views last year. The music video is live across YouTube, Facebook, and Instagram.
