BigTrunk Communications, an independent integrated advertising agency renowned for its data-driven insights and creative excellence, successfully executed a distinctive Valentine’s Week digital campaign for Colors Marathi’s most iconic show Bigg Boss Marathi Season 6 on Colors Marathi from February 7 to February 14. Reimagining Valentine’s Week beyond conventional romance, the campaign transformed the occasion into a vibrant digital celebration that reflected the unique personalities, friendships, rivalries, and emotional dynamics of the housemates. With humor, relatability, and sharp creative storytelling at its core, the campaign struck an instant chord with audiences.
Each day of the week unfolded with a thoughtfully crafted theme. Rose Day set the tone with a playful meme featuring a contestant adorned with a rose, blending charm and wit effortlessly. On Propose Day, fans were treated to personality-inspired proposals that brought out the contestants’ quirky and entertaining sides. Chocolate Day stirred laughter with moments of light-hearted rivalry, while Promise Day offered a clever “parallel universe” twist, showcasing the promises contestants would never actually keep. Hug Day celebrated heartfelt friendships and genuine bonds formed inside the house. The campaign culminated on Valentine’s Day with engaging motion posters of heart-shaped kisses, creating delightful, interactive moments across social media platforms.
The campaign delivered impressive organic traction across the official Bigg Boss Marathi Instagram and Facebook accounts. On Instagram alone, posts reached 1.9 million users, generating over 3.3 million views and 27,600 engagements. Facebook content reached 641,800 users, delivering 936,000 views and 1,140 engagements. Across both platforms, the campaign garnered more than 4.2 million views and nearly 28,740 total engagements.
Beyond engagement metrics, the campaign significantly expanded the show’s digital footprint. During the campaign week, Instagram witnessed an addition of 7,300 new followers, while Facebook grew by 15,700 followers — further strengthening the connection between the show and its ever-growing fan base.
*Bharat Subramaniam, Founder and Managing Director of BigTrunk Communications* , said, “With this Valentine’s Week campaign, we aimed to capture the true spirit of Bigg Boss Marathi in a way that felt both entertaining and authentic. Each post brought the contestants’ quirks and charm to life, creating shareable moments that sparked laughter, connection, and conversation. The campaign turned the week into an immersive digital experience where humor, emotion, and audience engagement came together seamlessly.”
*Satish Rajwade Executive Vice President, Marathi Cluster* said, “At Colors Marathi, we constantly strive to build deeper and more meaningful connections with our audience beyond the television screen. This Valentine’s Week campaign for Bigg Boss Marathi Season 6 beautifully captured the emotional fabric of the house the friendships, rivalries, humor, and heartfelt moments that viewers truly relate to. The overwhelming digital response reflects not just strong engagement metrics, but the growing affinity our audience has for the show and its contestants. Initiatives like these strengthen our brand’s digital presence while keeping the audience emotionally invested in the Bigg Boss Marathi journey.””
Drawing from extensive cross-industry experience spanning luxury, retail, fashion, FMCG, BFSI, real estate, healthcare, aviation, education, entertainment, F&B, and specialised industrial sectors, BigTrunk Communications has partnered with leading brands such as Air India Express, Motilal Oswal, Aster Hospitals, HRRL, Unibic Foods, Aadhar Housing Finance, and H&R Johnson. This diverse portfolio empowers the agency to craft campaigns that are strategically sharp, creatively distinctive, and impactful across varied audience segments.
About BigTrunk Communications
Established in 2013 and headquartered in Mumbai, BigTrunk Communications is an independent integrated advertising agency with branches in Delhi, Bangalore, the UAE and the USA. The agency specialises in 360-degree marketing solutions that combine digital strategy, creative storytelling, and media execution. With clients across sectors like luxury, retail, fashion, FMCG, BFSI, real estate, pharma, entertainment, education, F&B, aviation, compressors, and engineering including Warner Bros, H&R Johnson, Unibic Foods, HPCL Rajasthan Refinery Limited, ORRA Jewellery, Saraswat Bank, and Discovery Kids. BigTrunk delivers measurable business outcomes through integrated digital and mainline services including SEO, SEM, media planning & buying, social media, influencer marketing, web development, and traditional mediums like TV, hoardings, print, radio, and on-ground events. To know more, visit https://www.bigtrunk.co.in/
About Colors Marathi
Colors Marathi is one of the most loved and widely watched Marathi General Entertainment Channels, reflecting the rich cultural ethos and spirit of Maharashtra. A pioneer in the Marathi television space, the channel has redefined family entertainment through a strong mix of differentiated fiction and path-breaking non-fiction content. Colors Marathi has been the first to introduce iconic formats such as Bigg Boss Marathi, Sur Nava Dhyas Nava, and Dholkichya Talawar, transforming the Marathi television landscape. On the fiction front, the channel has delivered several landmark shows including Tu Majha Saangati, Majhe Mann Tujhe Jhale, Ghadge & Suun, Sukhachya Sarini Hye Maan Baware, Balumamachya Navan Changbhala, Jay Jay Swami Samartha, Sundara ManaMadhye Bharali, and Raja Rani Chi Ga Jodi. With inspiring women-led narratives, engaging love stories, intense family dramas, and revered mythology, COLORS Marathi continues to be a trusted and endearing destination for Marathi audiences across Maharashtra.
