CashKaro, India’s leading cashback platform, has turned up the heat with a fresh and creative twist on its annual recap. In a vibrant video featuring its own employees, CashKaro has released WrapKaro – a catchy rap song celebrating its phenomenal achievements in 2024. The rap, a true shopping-and-savings anthem, positions CashKaro as the ultimate “Saving Lord” while giving a shoutout to the team that made it all happen.
The idea behind the wrap was to showcase CashKaro’s journey in a way that resonates with their audience. With a significant portion of CashKaro’s target audience being Gen Z consumers who favor engaging with audio and video content over plain, static text, CashKaro decided to present their yearly story through a rap song—something catchy and relatable.
The numbers that rap loud and proud as a rhythmic rundown of CashKaro’s impressive 2024 milestones include over 20 lakh users joining the CashKaro family, boosting the platform’s popularity like never before. The platform onboarded an incredible 200 new brands and recorded a staggering 15 million transactions. CashKaro’s impact soared, driving a whopping 40 billion in sales for partner brands — a crazy upscale indeed! Staying true to their mission of helping shoppers save more, CashKaro delivered an astounding ₹300 crore in cashback straight into users’ bank accounts.
Swati Bhargava, Co-Founder of CashKaro and EarnKaro, said, “2024 was a milestone year for us, marked by impressive growth across all fronts. So far, CashKaro has achieved a major milestone by hitting the ₹300 crore revenue mark for the financial year 2024, and our annual GMV now stands at ₹4,000 crore. As we look ahead, we are determined to become a ₹500 crore revenue company in the next couple of years. Shooting this wrap video also turned out to be an incredible way to connect with the entire team, fostering a sense of unity while adding a fun and creative twist to the process. As we step into the new year, we’re excited to continue helping more people save while shopping online and achieve even greater goals.”
Ishan Agarwal, Director – Brand & Creative at CashKaro, said, “With WrapKaro anthem, we wanted to break away from traditional year-end recaps and create something truly engaging and memorable. The idea was to not just celebrate our milestones, but also connect with our audience in a way that reflects CashKaro’s dynamic and innovative spirit. By blending beats, creativity, and our brand story into a fun rap, we’ve made our achievements relatable and entertaining, especially for Gen Z and millennial shoppers. It’s a celebration of savings, teamwork, and our commitment to helping users shop smarter while having fun along the way.”
The creative video serves as a heartfelt tribute to the CashKaro team, showcasing the unity and dedication behind every milestone. From the tech wizards to the marketing mavens, every employee’s contribution is celebrated through the rap, making it a one-of-a-kind ode to teamwork and innovation.
About CashKaro
Founded in 2013, CashKaro is India’s largest cashback app., and also the largest affiliate for 1500+ sites like Amazon, Flipkart, Myntra, Nykaa & more. Just by shopping via CashKaro, users can get extra Cashback on all their online shopping. A key USP is that this Cashback is real cash which can be transferred to a bank account, or taken as shopping vouchers. CashKaro’s 25 million user base has earned over INR 1000 Crores in CashBack so far across various categories like fashion, beauty, travel, grocery & more. The Company has raised INR 250 Crores in funding from prestigious investors like the late Mr. Ratan Tata, Kalaari Capital, KIP & Affle Global. Driving over INR 4000 Crores as GMV annually, CashKaro is the market leader in Performance Marketing, helping bring down Customer Acquisition Costs (CAC) for e-commerce while enabling Indians to save Lakhs every year.
