Decade over decade, agencies have been built like departments in educational institutions — creative here, media there, PR on another floor, performance somewhere in between. Each vertical had its own vocabulary, metrics, and often, its own definition of success. That structure made sense when consumer journeys were linear, and…
The Advertising Club (TAC) India celebrated the 25th edition of the Effie India Awards 2025 in a glittering ceremony held at Taj Lands’ End, Mumbai. Presented by…
For decades, spirituality and science lived in separate worlds. One belonged to meditation cushions, temples, and inner reflection; the other to laboratories, data, and observable proof. But…
The Department of Information Technology at Vivekanand Education Society’s Institute of Technology (VESIT), Mumbai, successfully organized its first-ever two-day offline hackathon, ‘Genesis 2026’ marking a significant milestone…
Behrouz Biryani, India’s leading royal biryani brand, is set to refresh its much-loved Ramzan Iftar offerings in 2026 as the holy month begins. Rooted in a rich…
The Green Way, owner of Scope3 and NBYO, after successfully targeting youth and corporates unveils its new range of Eco-Conscious Luxury, “Eliius”. The brand is a premium…
