Decade over decade, agencies have been built like departments in educational institutions — creative here, media there, PR on another floor, performance somewhere in between. Each vertical had its own vocabulary, metrics, and often, its own definition of success. That structure made sense when consumer journeys were linear, and…
The Advertising Club (TAC) India celebrated the 25th edition of the Effie India Awards 2025 in a glittering ceremony held at Taj Lands’ End, Mumbai. Presented by…
Valentine’s Day is a celebration of love, affection, and meaningful connections. While grand gestures can be beautiful, the most memorable gifts are often those chosen with thought…
Pilgrim has launched its 5% Vitamin C Complex Brightening Serum Sunscreen SPF 50+ PA++++, reflecting the changing expectations of Indian consumers who are increasingly seeking high-efficacy, multi-functional skincare…
Valentine’s Day is about choosing a gift that feels thoughtful and personal, something that goes beyond the occasion and holds meaning long after. It’s about selecting a…
Valentine’s Day doesn’t have to be about candlelit dinners and grand gestures. For many women, it’s just as much about friendships, inside jokes, and spending the day…
