Frodoh partners with Jeep for maiden CTV campaign

Frodoh partners with Jeep for maiden CTV campaign

ByMauveSep 19, 20243 min read

Fast-growing AdTech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with a staggering 97% video completion rate and astounding 11,700 QR scans. Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar…

Samsung’s 2024 Back to Campus Drive: Targeting 100M Students…

Samsung’s 2024 Back to Campus Drive: Targeting 100M Students…

ByMauveSep 4, 20241 min read

The 2024 Back to Campus drive by Samsung has been termed the largest ever in the history of the brand. It was a strategic move to reach…

Digitek Partners with Janhvi Kapoor and Rohit Saraf for…

Digitek Partners with Janhvi Kapoor and Rohit Saraf for…

ByMauveAug 31, 20242 min read

Digitek, a leader in Content Creation Tools and Videography & Photography Gear, is thrilled to announce its latest strategic collaboration with acclaimed Bollywood actors Janhvi Kapoor and…

Adobe Unveils Workfront Planning with AI-Powered Marketing Automation Tools

Adobe Unveils Workfront Planning with AI-Powered Marketing Automation Tools

ByMauveAug 30, 20245 min read

Today, Adobe announced the general availability of Adobe Workfront Planning with the launch of the first solutions created in partnership with Adobe’s Intelligent Automation capabilities. Part of…

McDonald’s India Launches AI-Driven ‘Signature Collection’ Gourmet Burgers

McDonald’s India Launches AI-Driven ‘Signature Collection’ Gourmet Burgers

ByMauveAug 30, 20242 min read

McDonald’s India – North and East is all set to use the power of generative artificial intelligence to launch its new ‘Signature Collection’ of gourmet burgers. The…

FACT and Crimestoppers Launch Campaign Against Illegal Streaming in…

FACT and Crimestoppers Launch Campaign Against Illegal Streaming in…

ByMauveAug 26, 20242 min read

FACT, the copyright protection group, is teaming up with Crimestoppers to run a campaign that spans the length and breadth of Ireland by urging the public to…