A soft-spoken ad campaign by tech giants Meta and Google is currently under very close scrutiny. It targets teenagers on YouTube with Instagram ads, which in turn violates Google’s very own policies. The Financial Times has exposed an effort detailing how these firms could have circumvented regulation to reach…
Integrated logistics solutions provider Mahindra Logistics has launched a video, its latest one, on the 25th anniversary of Kargil Vijay Diwas. The video summarizes the Kargil Run…
In a great combination of culture and creativity, the ITC Aashirvaad Atta celebrated the Rath Yatra Festival with the innovative Ratha Yatra Eka Aithiya campaign. Over 1.5…
Bhuvan Bam, content creator and actor, has partnered with food ordering platform Zomato for an in-app Friendship Day campaign. It will be called Friendship Ki Band. The…
Wavemaker India has recently bagged the integrated media mandate for Taco Bell, a fast-food chain offering Mexican-inspired cuisine. The account will be managed out of Wavemaker’s Delhi…
The Authentication Solution Providers’ Association (ASPA) is set to organize a webinar addressing the pressing issue of counterfeiting in India’s Fast-Moving Consumer Goods (FMCG) sector. The virtual…
