MYK LATICRETE Launches Experiential In-Store Marketing Campaign to Transform…

MYK LATICRETE Launches Experiential In-Store Marketing Campaign to Transform…

ByMauveJan 18, 20264 min read

MYK LATICRETE, one of India’s leading brands in tile and stone installation solutions, has launched an experiential in-store marketing campaign at tile retail counters, aimed at transforming how customers understand tile installation decisions at the point of purchase. The initiative marks a milestone in category innovation by shifting consumer…

Himalaya BabyCare Launches New Campaign Promising Worry-Free Care for…

Himalaya BabyCare Launches New Campaign Promising Worry-Free Care for…

ByMauveJan 17, 20262 min read

Himalaya BabyCare, India’s leading baby care brand loved by babies and trusted by parents, has unveiled a heartwarming new campaign that captures a mother’s instinctive concern during her…

Mumbai’s Radio industry makes history with the first-ever multi-station…

Mumbai’s Radio industry makes history with the first-ever multi-station…

ByMauveJan 10, 20264 min read

In a landmark moment for India’s advertising and marketing ecosystem, Mumbai’s radio industry came together for an unprecedented city-wide multi-station SIMULCAST, ‘Radio Community Ek Saath’, spearheaded by Adani, to amplify…

From the Stadium to the Skies: Laqshya Media Group…

From the Stadium to the Skies: Laqshya Media Group…

ByMauveJan 9, 20264 min read

 The Board of Control for Cricket in India (BCCI) has awarded the exclusive mandate for the Tata Women’s Premier League (WPL) 2026 Opening and Closing Ceremonies, Mid Innings…

Edit II Strengthens Creative Leadership; Vihaan Kohli Steps In…

Edit II Strengthens Creative Leadership; Vihaan Kohli Steps In…

ByMauveJan 9, 20263 min read

 Co-founded by Sanjay Kohli and Binaiferr Kohli, Edit II has been a consistent force in Indian television for over a decade, known for creating content that balances mass…

ANOR Redefines Luxury: Pioneering Premium Lab-Grown Diamond Jewellery for…

ANOR Redefines Luxury: Pioneering Premium Lab-Grown Diamond Jewellery for…

ByMauveJan 8, 20263 min read

ANOR, a trend setter in the premium lab grown diamond and gemstone jewellery, is redefining the language of modern luxury for India’s most discerning collectors. WIth a…