Tata Trusts Menstrual Hygiene Campaign

Tata Trusts Reframes Menstruation as a Sign of Health

ByMauveJun 3, 20255 min read

In a bold departure from long-held societal narratives, Tata Trusts has unveiled a unique campaign to reframe how India understands menstruation. Every month, roughly 355 million people in India menstruate. Yet, the subject remains shrouded in silence and shame and is linked to impurity, drawing societal stigma and burdened…

Wild stone

Stay Fresh This Summer: Wild Stone Launches Supreme Perfume…

ByMauveMay 29, 20253 min read

Summer Body Odour: It’s Not Just Smell And the temperature rises, so does body odour—a less than pleasant feeling that can make even the best moments turn…

Goafest 2025

Beyond the 20 Second Ad Window – Crafting Meaningful…

ByMauveMay 24, 20254 min read

Set against the golden shores of Goa, Goafest 2025 unfolded at the luxurious Taj Cidade de Goa where the ocean breeze met a tidal wave of ideas.…

Ram Madhvani

“We Manufacture Emotions”: A Conversation with Ram Madhvani on…

ByMauveMay 24, 20254 min read

Ram Madhvani is one of India’s most celebrated storytellers a filmmaker, ad creator, and showrunner with a National Award (Neerja), an International Emmy nomination (Aarya), and two…

mothers day

KT Kids x SpongeBob: India’s First Paediatric Haircare Range

ByMauveMay 17, 20253 min read

KT Professional, India’s leading salon-grade haircare brand, has announced a landmark collaboration with JioStar Consumer Products, to unveil KT Kids, India’s first paediatric-approved, dermatologically tested and natural…

garmin

Garmin India Introduces 2-Year Warranty on Select Watches

ByMauveMay 16, 20253 min read

Garmin has announced its 2-year unique warranty Policy for its watches purchased in India, for the models which have been launched in India after January 2024, including…