By Dr. Suresh Ramanathan – Dean & Yash Merchant – Director, Brand Marketing at Great Lakes Institute of Management, Chennai In an era where social media algorithms dictate consumer choices, one segment of the influencer economy has quietly emerged as the true drivers of trust and authenticity-micro-influencers. Often overshadowed…
India’s Got Latent: Samar Raina and Ranveer Allahbadia Controversy: India’s Got Latent emerged as a fresh and engaging platform, redefining talent discovery with its unique format. However,…
Garmin, a global leader in health and fitness wearable technology, has identified India as its largest and most promising emerging market. To strengthen its position in this…
We are thrilled to announce that two of India’s leading digital creators, Sanket Mehta and Manav Chhabra, proudly represented Indian fashion at Milan Men’s Fashion Week.. Their…
Separately, it was reported in The Hindu that Google, during the Pixel 9 launch event, had “reportedly given instructions to tech influencers that they can talk about…
By Syed Kamil Foodie Singh, the man who turned his love for food into a delightful journey! While his brother was busy with machines, Foodie Singh was…
