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Luminara 2026 — Where the Lights Return, Brighter Than…

Luminara 2026 — Where the Lights Return, Brighter Than…

ByMauveNov 8, 20252 min read

The last two seasons of Luminara weren’t just events they were experiences thatshimmered long after the lights went out. From the echo of applause to the swirl of silkand sequins, every moment became a memory, every runway walk a chapter in a story toomagical to forget. Luminara wasn’t just…

The Glow After the Glow of Diyas: Post-Diwali Skin…

The Glow After the Glow of Diyas: Post-Diwali Skin…

ByMauveOct 25, 20253 min read

By Akanksha Sharma, CEO & Co-founder, CITTA The diyas have faded and the last laddoo is gone, but what lingers is the warmth of celebration. And a…

Prime Video

Prime Video & Hrithik Roshan’s HRX Films Come Together…

ByMauveOct 13, 20252 min read

Prime Video, India’s most-loved entertainment destination, today announced its upcoming Original drama series Storm (working title), marking an exciting new collaboration with superstar Hrithik Roshan and his…

Rise & Fall

Rise and Fall: Arbaz Patel and Aarush Bhola’s aggressive…

ByMauveSep 10, 20252 min read

The Ultimate Ruler Task on Rise & Fall turned into a full-blown war as Arbaz Patel and Aarush Bhola went from pitching to almost throwing punches. What…

heritage

Indian Heritage Pavilion Shines at HGH India 2025 in…

ByMauveJul 2, 20252 min read

The 17th edition of HGH India was inaugurated today in Mumbai, marking the return of the highly anticipated Indian Heritage Pavilion—a dedicated platform celebrating India’s timeless artistry…

Ashish Khazanchi

Ideas Over Awards: Ashish Khazanchi on Why the Process…

ByMauveJun 26, 20253 min read

An honest creative conversation with Ashish Khazanchi  at Goafest 2025 Ashish Khazanchi  isn’t just a seasoned adman he’s one of the sharpest minds in Indian advertising today.…