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Goafest 2025

Beyond the 20 Second Ad Window – Crafting Meaningful…

ByMauveMay 24, 20254 min read

Set against the golden shores of Goa, Goafest 2025 unfolded at the luxurious Taj Cidade de Goa where the ocean breeze met a tidal wave of ideas. As India’s premier festival for advertisers, marketers, and media professionals, Goafest is more than just a calendar event it’s a celebration of…

Ram Madhvani

“We Manufacture Emotions”: A Conversation with Ram Madhvani on…

ByMauveMay 24, 20254 min read

Ram Madhvani is one of India’s most celebrated storytellers a filmmaker, ad creator, and showrunner with a National Award (Neerja), an International Emmy nomination (Aarya), and two…

Gosfest 2025

Building a Safer, Smarter, Cleaner Media Ecosystem

ByMauveMay 23, 20254 min read

Set against the golden shores of Goa, Goafest 2025 unfolded at the luxurious Taj Cidade de Goa where the ocean breeze met a tidal wave of ideas.…

Karina kapoor khan

Goafest 2025 Had Its Heroine—Enter Kareena Kapoor Khan Day…

ByMauveMay 21, 20253 min read

“Which movie of Raj Kapoor would you like to choose for a remake?” When Atika Farooqui, celebrity host, performer, and producer, asked this, Kareena didn’t hesitate—she went…

srk

SRK at the Met- Did the King Underestimate the…

ByMauveMay 10, 20254 min read

Is this how kings dress now? Well, if you ask me and I do keep a close eye on fashion trends then yes, kings these days do…

micro

Why Micro-Influencers Are the Future of Authentic Brand Engagement

ByMauveMar 17, 20255 min read

By Dr. Suresh Ramanathan – Dean & Yash Merchant – Director, Brand Marketing at Great Lakes Institute of Management, Chennai In an era where social media algorithms…