Integrated Thinking Redefines the Agency Business Model

How Integrated Thinking Is Transforming Agency Models

ByMauveFeb 18, 20264 min read

Decade over decade, agencies have been built like departments in educational institutions — creative here, media there, PR on another floor, performance somewhere in between. Each vertical had its own vocabulary, metrics, and often, its own definition of success. That structure made sense when consumer journeys were linear, and…

The Green Way launches Eliius, sustainable luxury line

The Green Way launches Eliius, sustainable luxury line

ByMauveFeb 17, 20263 min read

 The Green Way, owner of Scope3 and NBYO, after successfully targeting youth and corporates unveils its new range of Eco-Conscious Luxury, “Eliius”. The brand is a premium…

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VBS Launches India’s First 15+9 Industry-Immersive PGDM

ByMauveFeb 12, 20262 min read

Vivekanand Business School (VBS) has become the first business school in India to announce the launch of a15+9 Post Graduate Diploma in Management – the Transformation Pathway,…

Where Precision Meets Passion: Gifting an Aston Martin Watch This Valentine’s Day

Where Precision Meets Passion: Gifting an Aston Martin Watch…

ByMauveFeb 7, 20267 min read

Valentine’s Day is about choosing a gift that feels thoughtful and personal, something that goes beyond the occasion and holds meaning long after. It’s about selecting a…

Prime Video Launches Goldmines Play as Add-On Subscription in India

Prime Video Launches Goldmines Play as Add-On Subscription in…

ByMauveFeb 7, 20265 min read

Goldmines Play features fan-favorite Hindi-dubbed South Indian blockbusters including Rangasthalam, Ala Vaikunthapurramuloo, Bigil, Vinaya Vidheya Rama, , Uppena, and many more, alongside classic Bollywood titles. Available as a Prime…

Publicis Launches Initiative to Aid 40 Million Workers with Cancer 

Publicis Launches Initiative to Aid 40 Million Workers with…

ByMauveFeb 5, 20264 min read

New research reinforces the link between work and recovery, inspiring WWC’s AI Coach for employees with cancer & a renewed call to action for business leaders.  February…