MYK LATICRETE, one of India’s leading brands in tile and stone installation solutions, has launched an experiential in-store marketing campaign at tile retail counters, aimed at transforming how customers understand tile installation decisions at the point of purchase. The initiative marks a milestone in category innovation by shifting consumer…
Himalaya BabyCare, India’s leading baby care brand loved by babies and trusted by parents, has unveiled a heartwarming new campaign that captures a mother’s instinctive concern during her…
Dassani Brothers, a legacy jewellery house renowned for its Polki craftsmanship and heritage designs, has officially launched its latest diamond jewellery collection, ‘Varnika’, at IIJS Signature 2026. The launch…
Following the successful launch of its defence drone facility, Garuda Aerospace hosted Shri Faiz Ahmed Kidwai, Director General, Directorate General of Civil Aviation (DGCA), for the inauguration of its new Drone Battery…
McDonald’s has come up with an “augmented reality (AR)” innovation for print advertisements to market its newly launched Signature Collection burgers. You can scan an advertisement published…
Hershey’s launched its first ever 3D Masthead this festive season with a high-impact Connected TV activation executed in partnership with Interactive Avenues and Frodoh. The campaign went…
