McCann

McCann India Wins Big at D&AD 2025 for Purpose-Driven…

ByMauveMay 29, 20253 min read

McCann Worldgroup India has been recognized at the prestigious D&AD Awards 2025 winning three awards and securing one shortlist for the Fit My Feet campaign, along with one award and two shortlists for Dabba Savings Account.  Leading the wins was the agency’s “Fit My Feet” campaign for Buckaroo Footwear. The campaign received a Graphite Pencil for Best Impact in the Design category, along…

Abhay sinha

Abhay Sinha Elected FIAPF Vice President, A Win for…

ByMauveMay 28, 20253 min read

In a moment of immense pride for the Indian film industry, Mr. Abhay Sinha,President of the Indian Motion Picture Producers’ Association (IMPPA), has beenunanimously elected as the…

Goafest 2025

Mauve’s Creative DNA Just Got Upgraded at Goafest

ByMauveMay 24, 20252 min read

If you asked us to describe Goafest 2025 in a single sentence, we’d say: a masterclass in reinvention disguised as a beachside creative party. When Mauve decided…

Goafest 2025

Beyond the 20 Second Ad Window – Crafting Meaningful…

ByMauveMay 24, 20254 min read

Set against the golden shores of Goa, Goafest 2025 unfolded at the luxurious Taj Cidade de Goa where the ocean breeze met a tidal wave of ideas.…

Ram Madhvani

“We Manufacture Emotions”: A Conversation with Ram Madhvani on…

ByMauveMay 24, 20254 min read

Ram Madhvani is one of India’s most celebrated storytellers a filmmaker, ad creator, and showrunner with a National Award (Neerja), an International Emmy nomination (Aarya), and two…

aaai

How AI is Rewriting the Language of Visual Storytelling

ByMauveMay 24, 20254 min read

Set against the golden shores of Goa, Goafest 2025 unfolded at the luxurious Taj Cidade de Goa where the ocean breeze met a tidal wave of ideas.…