cricket

IOC’s Aditya Aditya on Cricket in Olympics & AI’s…

ByMauveMar 27, 20253 min read

Aditya, Head of Media Business Strategy & Intelligence at the International Olympic Committee, highlighted the impact of including cricket in the Olympics and the potential of AI in revolutionising the viewer experience at the quadrennial extravaganza. Addressing the gathering at the RCB Innovation Lab Indian Sports Summit on reinventing…

ganguly

Netflix India & Sourav Ganguly Team Up for Khakee:…

ByMauveMar 26, 20253 min read

Netflix India pulled a marketing masterstroke by roping in former Indian cricket captain Sourav Ganguly (Dada), in an unexpected avatar, to promote its latest original series, Khakee:…

cricket

JSW Sports Signs Rising Cricket Stars Suryansh Shedge &…

ByMauveMar 17, 20253 min read

JSW Sports announced the signing of two of Indian cricket’s brightest rising stars—Suryansh Shedge, the dynamic all-rounder from Mumbai, and Angkrish Raghuvanshi, the talented top-order batter from…

fedex

FedEx’s ‘The Shipment’ Showcases SME Support with Cricket Stars

ByMauveFeb 19, 20254 min read

Saatchi & Saatchi India’s latest brand video for FedEx, showcases the brand’s commitment to small and medium enterprises (SMEs). Leveraging the multi-year partnership between the Super Kings…

rcb

RCB Unveils 2025 Key Visual Honoring Passionate 12th Man…

ByMauveFeb 18, 20253 min read

With the third edition of the Women’s Premier League underway, reigning champions Royal Challengers Bengaluru (RCB) have unveiled their 2025 key visual, a heartfelt tribute to the…

wella

Wella Professionals Partners with Delhi Capitals for Women’s T20…

ByMauveFeb 18, 20254 min read

Wella Professionals, a global leader in haircare innovation, is proud to announce its official partnership with Delhi Capitals as their official Hair Partner for the 2025 season…