Crescent Group has won the digital mandate for Domin8 Athleisurewear in India. The agency will handle the digital duties, strategy, and management for the brand.
The agency will further strengthen the brand’s digital personality by performance marketing, influencer marketing, and pre-and post-content production management. It will also plan for the upcoming seasons of the leading athleisure brand.
Alex Raphel, managing partner, Domin8, said, “We are excited to tie up with Crescent as our branding and digital partner. With Domin8 looking at quadrupling its e-commerce business and going offline later this year, brand positioning becomes paramount in our growth plan. Crescent’s expertise will no doubt play an invaluable role in delivering these very ambitious targets set out by us, thereby entrenching our position in the market.”
Sharing his views, Aman Sharma, director of strategy, Crescent Group said this partnership was long-awaited, “We are really excited to be partnering with Domin8 and are personally very committed to helping them on this growth journey. The thinking of the brand in terms of its commitment to quality and comfort resonates well with our values. We are pretty excited about making some compelling social media marketing initiatives that enable these digital platforms to good effect, which can make a dent across geographies.”.
