Nexus Seawoods, a premier property of Nexus Select Trust, India’s first listed Retail REIT, has unveiled Maharashtra’s largest cuboid anamorphic screen, AAYAM.
Aayam means dimensions, and Nexus Seawoods and S&O Investments are ready to change the dimensions of in-mall advertising. The Mall becomes the first in Maharashtra to feature such a cutting-edge 3D screen, offering brands an unparalleled opportunity to create immersive, captivating content that leaves a lasting impact on consumers.
Strategically positioned at the heart of the mall’s central atrium, the AAYAM screen offers a 360-degree, distortion-free visual experience. This 15 feet wide, 9 feet high cuboid will elevate advertising to new heights, giving brands a powerful tool to showcase product launches, promotions, and interactive campaigns in a format that grabs attention and fosters deep brand recall. Suspended several feet above the ground, visible from all four sides, AAYAM is engineered for stability and designed to create a mesmerizing experience for shoppers and brand partners alike.
Nishank Joshi, Chief Marketing Officer of Nexus Select Malls, believes, “At Nexus, we are committed to pioneering innovation in retail experiences. AAYAM represents the future of storytelling, enabling businesses to engage with their audience in a way that is truly unforgettable and unique. By combining state-of-the-art technology with creative possibilities, we’re setting a new benchmark in retail and ensuring that brands can leave an impeccable impression on their target consumers.”
This dynamic anamorphic screen provides brands with a sustainable, interactive platform to connect with the growing and diverse population of Navi Mumbai. With AAYAM, brands now have the chance to capture attention and deliver their message in a highly innovative format, ensuring that their presence resonates with today’s tech-savvy and experience-driven shoppers.
Sanjyot Vaidya, Founder of S&O Investments, said, “We are excited to partner with Nexus Seawoods on the launch of AAYAM, Maharashtra’s largest cuboid. This pioneering collaboration marks a significant milestone in the world of in-mall advertising. With our specialized Mall Division dedicated to creating innovative out-of-home solutions, we are confident that AAYAM will redefine the advertising experience, by providing brands with an unmatched opportunity to engage with a dynamic audience in a groundbreaking and futuristic manner.”
By setting this groundbreaking standard, Nexus Seawoods Mall is not just enhancing the retail environment, it’s redefining the way brands connect with consumers, positioning itself as a global leader in retail advertising innovation. This game-changing visual storytelling platform ensures that every brand experience is amplified, helping businesses stand out in a rapidly evolving market.
