After a showstopping kickoff, Day 2 of Goafest 2025 proved that creativity is only gaining momentum. From inspiring storytelling to inventive design, the Abby One Show Awards on Day 2 celebrated the brands and minds that are pushing boundaries, sparking conversations, and shaping the future of Indian advertising.
Finolex and Dream11 Emerge as Day 2 Headliners
Finolex emerged as one of the top contenders on Day 2, bagging an impressive 8 metals across multiple categories—an outstanding showcase of versatility and innovation. The brand’s campaigns for Finolex Wires, LED, Fans, and Smart Door Locks racked up 3 Silvers, 1 Gold, and 4 Bronzes, proving its creative muscle in a competitive field.
Dream11 also scored big, continuing its winning streak with multiple awards for its “Aapki Team Mein Kaun” campaign, including a Gold, Silver, and Bronze, confirming its status as a fan-favorite both on and off the screen.
Swiggy Instamart served a delicious win with its campaign “Arriving now? Chawla!” clinching a Gold and a Silver, while Wakefit’s ‘Gaddagiri’ snored its way into victory with 2 Silvers and a Merit.
Creative Brilliance Across Categories
From tech innovation to storytelling, here’s how the numbers broke down for some of the top winners:
Finolex: 1 Gold, 3 Silvers, 4 Bronzes
Dream11: 1 Gold, 1 Silver, 1 Bronze
Swiggy Instamart: 1 Gold, 1 Silver
Wakefit: 2 Silvers, 1 Merit
Spotify India: 1 Silver, 1 Merit
KitKat India: 1 Gold, 2 Bronzes
Henlo Pet Nutrition: 3 Silvers
Axis Bank: 1 Bronze, 2 Merits
Britannia Treat Croissant: 1 Gold, 2 Bronzes
Uber India: 1 Bronze, 1 Merit
Lahori Jeera: 1 Silver, 1 Bronze
Oreo: 1 Bronze, 1 Merit
Alembic Pharmaceuticals: 3 Bronzes, 1 Merit
BGMI (Battlegrounds Mobile India): 2 Silvers, 2 Bronzes
The Times of India: 1 Gold, 1 Silver, 1 Merit
Reliance General Insurance: 1 Silver, 4 Bronzes, 2 Merits
A Surge of New Voices and Platforms
Day 2 wasn’t just about big names. Indie brands and digital-first disruptors made a powerful impact:
MyMuse, Buckaroo, and ANAGRAM turned heads with quirky, clever campaigns that earned them Bronzes and Merits.
NACHIKETA Schools and Thrive Future Habitats scored across brochure and design categories, blending education and lifestyle with creativity.
Chhanv Foundation’s emotionally resonant campaign around acid attack survivors earned a well-deserved Merit, reminding us that storytelling can drive deep change.
AI, Culture, and Humanity at the Core
Themes across winners leaned into cultural conversations, human emotion, and tech-led storytelling:
Durex India was awarded for its cheeky-yet-thoughtful campaign teaching India to “get it wrong,” nudging taboos with wit.
Saffola and Johnson’s Baby brought AI into emotional territories, winning Bronzes for campaigns that combined wellness with empathy.
Robin Hood Army earned recognition for its powerful pack-based initiative, “Pack One For Pintu,” scoring a Bronze.
A Total Creative Avalanche
Day 2 saw an overwhelming number of awards across creative and design verticals. With dozens of brands across tech, FMCG, BFSI, lifestyle, publishing, and entertainment grabbing metals and merits, the diversity of talent and expression at Goafest continues to astound.
From powerhouses like Hindustan Times, Amazon Prime Video, and Samsung to fresh disruptors like Lazy Cocktails, Us Nomads Cafe, and Percol, the Abby Awards are highlighting how Indian advertising continues to evolve and inspire globally.
What’s Next
As Goafest 2025 rolls into Day 3, expectations are sky-high. With key categories still to be announced and the biggest creative minds gathering under one roof, the only certainty is more moments of brilliance.
Stay tuned for more highlights and a continued celebration of ideas that move the world.
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