The Green Way, owner of Scope3 and NBYO, after successfully targeting youth and corporates unveils its new range of Eco-Conscious Luxury, “Eliius”. The brand is a premium eco-conscious lifestyle brand that seamlessly blends refined design with environmental responsibility. Curated by The Green Way, Eliius redefines modern luxury through intention, craftsmanship, and sustainability.
Eliius is guided by four enduring principles: clarity in design, restraint in expression, conviction in craftsmanship, and integrity in production. Together, they form a quiet framework through which each collection is conceived measured, deliberate, and enduring. Eliius presents a carefully curated collection of elegant, tailored high-fashion garments crafted for the discerning consumer who values sophistication as much as sustainability.
The brand stands by a powerful belief: true luxury lies not in excess, but in intention. Produced in carefully controlled, limited quantities, each Eliius collection reflects the brand’s commitment to intentional design and responsible production. By avoiding mass manufacturing, Eliius upholds both exclusivity and environmental integrity aligning luxury with conscious consumerism.
Eliius incorporates GOTS certified organic cotton, cultivated without synthetic pesticides or genetically modified seeds, supporting healthier soil systems and reduced chemical runoff. According to life cycle assessments, organic cotton can generate significantly lower greenhouse gas emissions compared to conventional cultivation. Select garments also feature plant based dye systems, which reduce reliance on petroleum derived color chemistry and can help minimize toxic wastewater discharge when responsibly managed. Eliius presents minimalist yet striking silhouettes for the discerning consumer who values sophistication alongside planetary stewardship.
The Eliius collection will be available through its official website only as of now, with global shipping options for conscious consumers worldwide. Designed as an accessible luxury offering, the brand’s pricing will range from approximately ₹5,000 to ₹35,000, depending on the garment category and craftsmanship.
Speaking on the launch, Mr. Akshuun Kumar Garg, Founder of The Green Way (Parent company of Eliius) said: “Eliius was born from a vision to harmonize luxury fashion with sustainability. We believe style and ethics are not opposing forces, but powerful allies. Our collections are designed for individuals who seek elegance with meaning, garments that are not only beautiful, but responsible.”
With a global outlook and a focus on conscious consumers, Eliius is more than a fashion label it is a statement of purposeful elegance and planetary stewardship. As the world increasingly shifts toward mindful consumption, Eliius positions itself at the intersection of luxury and responsibility, proving that fashion can be aspirational while remaining accountable.
