Fabindia, India’s much-loved brand, announces its latest workwear campaign, “Write Your Own Code.” This versatile curation celebrates individuality in the modern workplace, offering an extensive range of ethnic wear, western wear, and accessories designed for both men and women.
The workwear curation seamlessly blends artisanal heritage with contemporary functionality. Women can pick from versatile options- short dresses, co-ord sets, kurtas, dupattas, and saris featuring delicate Chikankari, hand embroidery, and block prints. The men’s edit features crisp shirts, short and long kurtas, and Bandhgala jackets, showcasing Ikat weaves alongside Bagru, Ajrakh, and Dabu prints. Both these ranges are handcrafted in premium textured cotton and linen. Complementing the look, the ensembles can be paired with leather bags and an elegant jewellery selection of earrings, rings, and bracelets, featuring tribal and floral designs in sleek silver, gold, and dual-tone finishes.
“Our ‘Write Your Own Code’ campaign is a tribute to the modern professional who views their wardrobe as an extension of their personal narrative,” says the Fabindia Spokesperson. “Workwear today is no longer about blending in; it’s about standing out through authenticity. By merging India’s rich artisanal heritage with contemporary cuts, we are empowering our customers to bring their whole selves to work. This curation is designed to provide the comfort and confidence needed to navigate a dynamic workday.”
Rejecting the monotony of corporate uniforms, this selection champions a “mix-and-match” philosophy that lets your personality shine. By pairing heritage crafts like Ikat, Ajrakh, and Dabu with modern silhouettes, professionals can curate a signature look that is as unique as themselves. Every garment in the workwear range is verified by the Craftmark Tag, ensuring the authenticity of the handcrafted work across all 350+ stores.
The full curated workwear edit is now available at over 350 Fabindia stores nationwide and online at www.fabindia.com
About Fabindia Ltd.
Fabindia Ltd. was founded in 1960, with its first retail store in New Delhi. Bringing forth craftsmanship with contemporary designs, Fabindia carries a 65-year legacy of celebrating India’s rich heritage, panning over 340+ stores across 127 cities within the country and 13 international outlets across 7 countries. The offering includes a variety of Indian and Western wear for men, women, and children.
Over the years, jewellery, bags and footwear, home furnishings, furniture, gifts, organic food and personal care products have been introduced to the range. An amalgamation of aesthetics and affordability, the brand is a celebration of India and its crafts and is one of the country’s largest private platforms for products made from traditional techniques, skills and hand-based processes. Fabindia connects thousands of craft-based rural producers to urban markets, creating employment for artisans and preserving the country’s traditional handicrafts.
For media queries, please contact:
| Ritika Batra, Senior Account Lead, Kaizzen | Abhilasha Singh, Assistant Account Manager, Kaizzen |
| M: +91 8750096980 | M: +91 81789 82271 |
| E-mail – Ritika.batra@kaizzencomm.com | E-mail – Abhilasha.singh@kaizzencomm.com |
