Freedom Rice Bran Oil Launches Revolutionary ‘ACT TODAY’ Campaign

Gemini Edibles & Fats India Ltd introduces a disruptive tech-enabled print advertising campaign for Freedom Rice Bran Oil, titled ‘ACT TODAY’. This cutting-edge initiative leverages QR code technology to transform how consumers interact with the brand, enhancing convenience, messaging and engagement. This is the first time in India that an edible oil brand has used this technology to make a static    .

The campaign features a print advertisement with a QR code that, when scanned with a smartphone, brings static image to life with a compelling video message about the benefits of using Freedom Rice Bran Oil, the ‘Cholesterol Ki Safai ka Specialist’. The message ends with a unique call to action button which instantly connects to Freedom Healthy Cooking Oils Website, where consumers can enter the pin code and directly purchase the Freedom Healthy cooking oils through the quick commerce portals serving in the neighbourhood and take advantage of exclusive promotional offers.

The campaign emphasizes the numerous health benefits of Freedom Rice Bran Oil, including its ability to lower cholesterol levels, support weight management, and enhance skin health. With over 10,000 ppm of Oryzanol, Freedom Rice Bran Oil is a trusted choice for health-conscious consumers, actively supporting heart health by increasing good cholesterol while reducing bad cholesterol.

Mr. P. Chandrashekhara Reddy, Senior Vice-President of Sales & Marketing, Gemini Edibles & Fats India Ltd stated, “We at Freedom Healthy Cooking Oils explore innovative ways to reach our customers and engage with them. Our latest print advertisement on Freedom Rice Bran Oil is Cholesterol Ki Safai ka specialist leverages technology to enable customers to view the video information about the product and its benefits. We hope this innovative advertisement helps people to ACT TODAY and incorporate Freedom Rice Bran Oil for daily cooking.”

Mr. Chetan Pimpalkhute, GM Marketing, Gemini Edibles & Fats India Ltd added, “We always explore innovative ways for better customer experiences and engagement. In the latest advertisement for Freedom Rice Bran Oil, we use technology to make a static print advertisement speak with the consumers and explain the benefits of using Rice Bran Oil for daily cooking for ‘Cholesterol Ki Safai’.  The QR code integration allows consumers to instantly connect with the Freedom Rice Bran Oil, explore the product benefits, access exclusive promotions and place online order for the brand.  This innovative approach marks a significant step forward in how consumers connect with Freedom Rice Bran Oil. We are delighted at the response to this disruptive advertisement and the social media buzz created through this innovation.”