Platinum Outdoor, a division of Madison World, has recently launched an extensive Out-of-Home (OOH) campaign titled ‘Hum Samajhte Hain Business’ for Godrej Capital, the financial services arm of Godrej Industries Group. Spanning 28 cities, the campaign strategically targets hub and spoke markets to increase awareness and consideration among potential customers.
Over 20 days, Platinum Outdoor strategically placed more than 170 high-impact units across key locations such as busy roads, junctions, market areas, and industrial zones. Utilizing large format media and advanced planning tools from Madison, the campaign aims to maximize visibility and effectiveness. Billboards and Digital Out-of-Home (DOOH) platforms were employed to capture the attention of diverse audiences throughout the campaign.
Nalin Jain, Chief Marketing Officer of Godrej Capital, emphasized the campaign’s alignment with their goal to support business owners’ aspirations, noting that it strengthens brand presence and engages target audiences effectively through strategic collaboration with Platinum Outdoor.
Dipankar Sanyal, CEO of Platinum Outdoor & MRP, expressed enthusiasm about partnering with Godrej Capital on the campaign, highlighting its positive impact and heightened brand awareness among the audience.
