Himalaya Wellness Company, India’s pioneer in beauty and personal wellness, announced the launch of the second edition of the #ItStartsWithGums campaign, on Gum Health Day. Building on the strong response to last year’s campaign, this year’s initiative takes a playful turn, tapping into our growing reliance on AI for everyday answers to highlight an age-old truth—lasting oral health begins with healthy gums, a belief deeply rooted in Ayurveda.
In two insightful digital films titled ‘SOS’ and ‘Breath-checker’, Himalaya stages a humorous “Conversation with AI” to bring gum health into everyday dialogue. Whether it’s bleeding gums that trigger a dramatic AI intervention or a desperate breath check before a date, both films cut through the noise to reveal the common culprit—unhealthy gums. By marrying digital-first curiosity with Himalaya’s trusted Ayurvedic formulations, the films drive home the simple truth that lasting oral health starts with gums, from fresher breath to firmer teeth.
Watch the DVCs here: DVC 1, DVC 2
The campaign will roll out across multiple platforms, including YouTube and Facebook, supported by engaging digital displays at key transit hubs, extensive influencer activations led by oral-health experts. Every activation is designed to spark conversations, encourage early gum check-ups, and educate people that looking after your gums now can prevent much bigger issues down the road.
“Oral health begins at the foundation—the gums—and at Himalaya, we’re committed to addressing this essential but often overlooked aspect through the second edition of our #ItStartsWithGums campaign. This initiative goes beyond just raising awareness; it’s about changing behavior, encouraging early action, and empowering consumers to take charge of their gum health through simple, preventive steps. Because when your gums are healthy, everything else follows—starting from your smile to your overall well-being,” said Ragini Hariharan, Marketing Director, Personal Care and Hygiene, Himalaya Wellness Company.
Studies show that most people suffer from gum disease without realizing that bleeding, swelling, or bad breath are early warning signs. On Gum Health Day, Himalaya is helping bridge that gap and championing simple, preventive routines before issues turn painful and costly.
“To specifically target gum health, we’ve developed Himalaya Ayurveda Gum Care Toothpaste, a holistic Ayurvedic formulation featuring 13 time-tested herbs grounded in Danta Swasthya practices. This powerful blend not only removes plaque and fights gum-harmful bacteria but also helps tighten and strengthen gum tissue for long-lasting protection,” added Ponnappa K.B, Brand Manager-Consumer Products Division at Himalaya Wellness Company.
Sunitha Natarajan, Director-Digital Strategy, Social Panga, shared, “This Gum Health Day marks Himalaya’s return with our second oral health initiative, emphasizing a crucial message: for good oral care, #ItStartsWithGums. In today’s world, we seek answers, not just results. This insight inspired our campaign, featuring two films that engage in conversations with AI, debunking myths, and bringing gum care into everyday conversations. By blending traditional care with digital curiosity, we’ve created a relatable and impactful campaign that’s hard to ignore.”
