Himalaya BabyCare, India’s leading baby care brand loved by babies and trusted by parents, has released a new campaign for the Himalaya Ghee Baby Bar, a gentle bathing formulation thoughtfully crafted for babies with sensitive skin and newborns. The film captures a mother’s hesitation about bathing her baby due to dryness concerns and how the trusted efficacy of Himalaya’s ghee-based cleansing baby bar eases her worry.
The DVC builds its narrative around a warm, relatable family moment between two sisters—a new mom and her sister, who is also a doctor. Sensing her sister’s hesitation about bathing her baby due to concerns of dryness, the doctor-maasi reassures her with expert confidence, reinforcing the gentle efficacy of the Himalaya Ghee Baby Bar in preventing post-bath dryness.
The communication highlights how the formulation made with the goodness of Pure Cow Ghee which contains vitamins and fatty acids helps prevent post-bath dryness and helps improve skin immunity*. By blending expert reassurance with science-led messaging, the film positions the Himalaya Ghee Baby Bar as the trusted choice with the promise of no post-bath dryness for soft, nourished, and healthy skin.
Speaking about the communication, Mr. Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company, shares, “At Himalaya BabyCare, we understand the everyday concerns parents of babies with sensitive skin or newborns face. That’s why we’ve introduced the Pure Cow Ghee Range, including Himalaya Baby Bar with Pure Cow Ghee. With this campaign, we seek to transform the everyday challenge of bathing babies with sensitive skin into a reassuring story for new parents. This campaign reinforces our commitment to delivering gentle, safe, and effective care for babies with sensitive skin and newborns, while building meaningful connections with parents through insight-led, emotionally resonant communication.”
Dermatologically tested, the Himalaya Ghee Baby Bar is formulated with the goodness of Pure Cow Ghee to soothe dry and irritated skin, and help prevent post-bath dryness, leaving your baby’s sensitive skin soft, comfortably dry, and healthy.
*Based on In-vitro study: Ghee helps restore key skin barrier proteins that support skin’s natural protection and immunity.
