Digital marketing agency, HOWL Digital, has announced securing the digital marketing mandate for BSE: Asia’s oldest Stock Exchange with a 150-year-old legacy.
BSE has selected HOWL Digital after a competitive selection process to partner with the company in reimagining and transforming it into building further on the heritage by making it relevant and contemporary for a young audience.
This strategic partnership is meant to provide new investors with plenty of measures in place to protect them and to introduce a greater awareness of BSE to new users, thereby expanding its user base.
“We are indeed privileged to be partnering with BSE Ltd. on this landmark initiative. Our intent is to leverage our BFSI experiential footprints in driving exponential outreach for BSE in the various market segments. This indeed is another interesting testament for us in terms of driving effective and meaningful change through digital communication,” said Tufayl Merchant, co-founder and business director at HOWL Digital.
Along these lines, HOWL Digital is going to operationalize a comprehensive digital marketing campaign that includes targeted social media marketing, content generation, targeted campaigns, content for education, and SEO in order to guide first-time investors on the precautions and regulatory protections by BSE.
