Introducing New GelColor Intelli-Gel TM System: OPI’s Smartest Gel Yet Featuring Supercharged Pigment.

India, 2025 – OPI introduces the new and improved GelColor Intelli-Gel™ System, a breakthrough innovation powered by Intelli-Gel Technology™ that delivers smarter, faster, and more precise professional gel performance. The advanced self-correcting formula levels on every stroke and stays put, enabling controlled application and a flawlessly even result.

With supercharged pigment and multi-faceted shine, the new GelColor delivers vibrant, stay-true color and premium opacity with first-coat coverage. Designed as a professional’s secret weapon, it ensures consistent, expert-level results with up to three weeks of long-lasting wear. The vegan and HEMA-free formula enhances safety and comfort, without compromising on performance or intensity.

Paired with the patent-pending Intelli-Brush™, the OPI GelColor Intelli-Gel™ System delivers effortless product pickup, smooth application, and unmatched control, helping professionals work faster while achieving precise, salon-perfect results. Priced at an all-new MPR of INR 1800/-, the system features over 100 iconic and trending shades, from modern nudes like Bare My Soul and It’s a Girl to bold classics such as Big Apple Red and Miami Beet, and vibrant pinks and corals like Strawberry Margarita and Princesses Rule!—unlocking richer color expression and elevated efficiency for every salon.

With innovation grounded in science and shaped by professional insight, OPI once again sets a new standard in gel performance, empowering artists to deliver results their clients can immediately see and feel.

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About OPI: As the #1 salon brand worldwide in Nail Color & Care, OPI is committed to providing high-quality products and services that protect nails and care for hands & feet. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super rich, long-lasting, and chip-free, offering a luxurious nail experience to consumers. When used in professional service, color can last up to seven days! OPI nail lacquers are available in more than 70 shades, with each lacquer featuring OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including OPI Gel Color (available in 40+ shades; delivering up to three weeks of chip-free wear and shine), nail treatments, finishing products, manicure/pedicure products, files, tools, gels, and acrylics. For more information, please visit www.opi.com or follow @OPI_India on Instagram and @OPIProductsIndia on Facebook

About the Wella Company: The Wella Company is one of the world’s leading beauty companies, comprising a family of iconic brands, including Wella Professionals, Sebastian Professional, System Professional, weDo Professional, Clairol, OPI, Nioxin, and ghd. With 6,000 employees globally and a presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.