Global communications consultancy Ketchum announced today that Tamara Norman has been named Chief Executive Officer of its US region. A three-decade veteran at Ketchum, Norman will spearhead the region’s strategy, innovation, client experience, growth and financial results in her new role. She brings to this position an unwavering grasp of the agency while casting a long, objective eye out on the horizon to what’s possible in years to come. Norman will report directly into Ketchum Global President and Chief Executive Officer Mike Doyle.
Doyle said, “The continuing evolution of today’s communications landscape calls for a leader with profound and diverse expertise, sharp-eyed vision, and bias to action. Nobody fits that description better than Tamara Norman. She is a powerhouse, with decades of experience in counseling clients across dozens of industries, advocating for and protecting the good reputation of global brands-and importantly-mentoring the next generation of communications talent.
Norman joined Ketchum in 1995 and quickly earned a reputation as a client-first leader with strategic acumen and proven successes leading and inspiring teams. She will bring several decades of depth in her understanding of the agency and combine that with a precise, considered view of what’s possible in the years to come.
She has driven many of the largest and most complex global client engagements at the agency during her tenure and built the strong consultancy the agency has today in corporate communications. Most recently, Norman served as Chief Corporate Affairs and Reputation Officer, leading Ketchum’s capabilities in the areas of executive communications, issues and crisis, financial communications, purpose, media relations, and DE&I. Since 2020, she has led the creation and growth of its award-winning employee engagement practice to help clients navigate ever-changing workplace dynamics.
This is a momentous time for our industry, and I am eager to help forge this next chapter for Ketchum,” said Norman. “My confidence in this team and the direction of our agency is deeply anchored in thirty years working side-by-side with the best in the business to create meaningful impact for clients. Together, we’ll elevate strengths, drive innovation, and seize big communications challenges-opportunities that will forge progress for our clients and our people.”.
Ketchum is one of the most creatively awarded PR agencies in the industry. It was founded in 192
