Pond’s Skin Institute, a renowned global beauty brand, has introduced Kiara Advani and Keerthy Suresh as brand ambassadors in a fresh TV campaign aimed at presenting the brand in a more sophisticated and elevated light. These commercials highlight Pond’s commitment to scientific expertise and skincare development, targeting skincare enthusiasts across India.
The campaign features separate commercials for each ambassador within Pond’s new brand universe. Kiara and Keerthy address common skincare issues, emphasizing the scientific efficacy of Pond’s bright beauty range. This range includes products like serum and facewash formulated with Niacinamide, designed to diminish dark spots and pigmentation for radiant, glowing skin. By focusing on relatable experiences, the TVCs underscore Pond’s Skin Institute’s dedication to delivering effective skincare solutions that help women achieve their skincare goals.
Pratik Ved, Skincare Head of beauty & Well-being at Hindustan Unilever Limited, commented on the launch, highlighting Pond’s heritage and introducing an advanced skincare lineup. He emphasized blending science, beauty expertise, and innovation to reintroduce the brand in a modern context. This reinvention, reflected in Pond’s new communication strategy, centers on the impact of life on skin and beauty, supported by groundbreaking scientific innovations to meet evolving beauty standards while honoring Pond’s 175-year legacy.
Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India, noted that Pond’s new phase places science at its core, evident not only in communications but also in product packaging and formulation. They acknowledged the rapidly changing beauty landscape where ingredients play a crucial role and consumers invest time in understanding skincare deeply.
The TVCs are currently airing nationwide across traditional and digital platforms, showcasing Pond’s rich history of skincare innovation and excellence. Consumers can explore Pond’s Skin Institute’s latest bright beauty range firsthand, available at retailers nationwide.
