KT Kids x SpongeBob: India’s First Paediatric Haircare Range

KT Professional, India’s leading salon-grade haircare brand, has announced a landmark collaboration with JioStar Consumer Products, to unveil KT Kids, India’s first paediatric-approved, dermatologically tested and natural haircare range specially designed for children aged 3 to 12 featuring one of the world’s most beloved character SpongeBob SquarePants, this range combines safety, science, and fun in one vibrant package. 

Coinciding the launch with Mother’s Day week in India, KT Kids is a heartfelt gift to every Indian mother—a solution to the often-overlooked daily struggle of finding safe, effective haircare for children. The brand addresses real issues such as tangling, dryness, and sensitivity with natural, toxin-free, and child-friendly formulations that are dermatologically tested and crafted for two age groups: 3–7 years and 8–12 years.

SpongeBob SquarePants, with a significant fan base and household name for over two decades in India, brings an emotional connect to the range, his enduring charm and playful demeanour makes him the perfect choice for a range that’s rooted in joy.

This landmark collaboration and KT Kids’ biggest integration in the Indian FMCG space isn’t just another product, it’s a love note to modern parenting. Created to ease the everyday struggle of finding clean, effective, child-safe haircare, this launch is a celebration of the joy, care, and confidence that moms pour into their kids’ routines—every single day.

“We are proud to launch KT Kids—a category-defining range that solves everyday haircare problems for children using a safe, fun, and trusted approach,” said Dhruv Sayani, Founder of KT Kids. “We are happy to have associated with JioStar Consumer Products and add the joy of SpongeBob SquarePants to the product range. KT Kids is our Mother’s Day tribute—a gift of safety, love, and care to mothers across India. It’s a game-changer for the Indian market”

“SpongeBob SquarePants is an iconic global franchise and a favourite among audiences in India. This association is a shining example of blending a thoughtfully curated product range with a beloved character that evokes nostalgia, fun, and cheer—making it emotionally meaningful,” said a JioStar Consumer Products spokesperson.

The KT Kids x SpongeBob SquarePants collection will be available across major retail channels and e-commerce platforms in India, featuring shampoos, conditioners, detangling sprays, and daily essentials tailored for two distinct age groups.