Laneige Debuts at Sephora India with Exclusive Hydration Event

Laneige, the much-loved Korean skincare brand, launched with Sephora India. The exclusive launch event took place at Nexus Select CityWalk Mall in New Delhi.

The industry fraternity gathered to celebrate Laneige’s cult favorite hydration heroes, now available at Sephora India, with influencers, brand aficionados, socialites, and media.

Laneige expanded its offline and online presence in India. The event was all about Laneige Lip Care, featuring new flavors of Lip Balms and mini Lip Sleeping Masks. Laneige products have been created keeping in mind the skin that stays hydrated and healthy.

The evening was topped off with a flavorful menu, where food and beverages made a lot of sense for the Brand. There was a customized charm station that everybody enjoyed, and, of course, everybody loves playing crosswords about skincare: answer the questions, spot that ingredient. Maintaining the spirit of hydration inside and out, the winners received personalized tumblers.

At an event, Paul Lee, country head, Amore Pacific India, said, “The event at the Sephora store in Saket was an invigorating experience! Laneige has launched its products in Sephora’s physical & online store for the first time as part of its omni channel expansion strategy.”. As we expand our offline reach with multi-brand outlets, we would like to provide complementarity with a strong online presence that was built up, offering customers multiple touchpoints through which to experience the essence of Laneige.

“We are elated by the launch of Laneige Skin Super Heroes at Sephora. We would like to thank each and every person who has come for the event today. The energy of the event was very high with skincare enthusiasts looking to engage and experience Laneige’s offerings with professional skincare advice. We pledge to keep this momentum rolling and make Laneige the industry leader, going forward “, Mini Sood Banerjee, assistant director and head of marketing, Amore Pacific India, said.

Laneige is further increasing its presence by launching products on Sephora. The brand is oriented to deliver innovative skin and lip care solutions for healthy skin.

Sally Lee, Brand General Manager, Laneige India said: “It’s exciting to see the response we have got for Laneige in the last 5 years. We are thrilled to announce that Laneige is now available at Sephora! This has been possible only because of the support from people in love with our products and those who made us successful. Laneige offers unique products for the Indian consumer to experience, and we would like to connect with a larger audience interested in exploring these skincare offerings.