Lauritz Knudsen Electrical and Automation launches ‘Powering a Non-Stop India’ campaign

Lauritz Knudsen Electrical and Automation, a leader in India’s electrical and automation industry, has partnered with Saatchi & Saatchi India, to launch its latest campaign – ‘Powering a Non-Stop India’.

Featuring Mumbai Indians icons Captain Hardik Pandya, Hitman Rohit Sharma, and SKY Suryakumar Yadav, the campaign leverages Lauritz Knudsen’s partnership with Mumbai Indians, as ‘Principal Partners’, to boost brand visibility and recall. At its heart, the campaign highlights the vital role the brand plays in powering the nation’s relentless progress.

This campaign brings to life Lauritz Knudsen’s crucial role in powering an India that’s always on the move—one that leaves no one behind. Whether it’s hospitals that operate 24/7, factories that keep production going around the clock, or households that stay seamlessly connected. The film emphasises the brand’s reliability and contribution to the country’s progress, while positioning it as India’s favourite switchgear brand.

Rajat Abbi, Vice President – Marketing, Greater India, Schneider Electric, said, “Empowering bold and future-ready operations is at the heart of what we do through campaigns that resonate with our consumers. In that spirit, the ‘Powering a Non-Stop India’ campaign creatively captures how Lauritz Knudsen powers resilience, from hospitals to homes, reinforcing the brand’s pivotal role in driving India forward, non-stop.”

Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, said, “When you have three giants from the cricketing world and a giant in the Electrical and Automation space, it makes for a film that rises above the ordinary. Much like Lauritz Knudsen itself, the film moves nonstop and seamlessly through various verticals and scenarios capturing how the brand works smartly to power a nonstop India. It has been a delightful experience to work on this campaign.”

Atin Wahal, Executive Director, Saatchi & Saatchi India, added, “Our partnership with Lauritz Knudsen goes beyond campaigns. We are here to build the brand’s narrative. This campaign represents the spirit of what Lauritz Knudsen really stands for. It is the foundation for defining the brand’s voice, purpose, and relevance in today’s market. The work we’re doing now reflects the trust Lauritz Knudsen has placed in us.”

Live across various platforms, the film brings Lauritz Knudsen’s story closer to everyday consumers.

Film Link: https://youtu.be/0653UKhisSQ

Team Credit:

Agency: Saatchi & Saatchi India

Chief Executive Officer: Paritosh Srivastava

Group Chief Strategy Officer: Snehasis Bose

Chief Strategy Officer: Ekta Relan

Chief Creative Officer: Rohit Malkani

Executive Director: Atin Wahal

Creative Team: Neha Banga, Scott Middlecote, Pankaj Nimbalkar, Rohit Suryawanshi, Chandrashekhar Patil, Vikas Gaur

Account Management Team: Swapnil Salvi, Nikita Golhar, Janhavi Anand

Strategy Team: Harsh Tated