The Indian conglomerate corporation, Lotte India, has launched the second season of its annual social media contest, ‘Hall of Games’, aiming to engage customers of different ages.
A fun and interesting digital campaign will be the weekly tasks posted to the Lotte Choco Pie Instagram page for participants to engage in and solve. After the huge success of Season 1 last year, the contest now runs from August to the end of September.
The exciting contest run every week comes with amazing prizes—grand prize of an iPhone 16—plus some more exciting prizes, so it means so many opportunities to win something.
“Our first season of the ‘Hall of Games’ received an overwhelming response and was a huge success, encouraging us because of its high levels of participation,” says Rachna Anbumani, VP-Marketing at Lotte India. Building on this momentum, we are proud to announce Season 2, with tantalizing prizes including the brand new iPhone as a grand prize. For this season, we would like to suggest an increase in our engagement activities and further extension of our audience in social media users for a far more captivating and enriching experience of all participants.
