Love Beauty & Planet Hosts India’s First-Ever Pet Rave Event

Love Beauty & Planet, India’s leading vegan haircare brand, brought their cruelty-free commitment to life at the country’s first-ever Pet Rave at Mannheim Craft Brewery, Whitefield with pets, pet parents, and advocates of planet-first beauty. The event saw a surge in turnout with over 300 pet parents and 200 pets, clocking in 2.5x of the originally planned walk-in numbers due to overwhelming last-minute demand.

In an industry often criticized for animal testing, Love Beauty & Planet stands firm in its 100% vegan, PETA-certified cruelty-free promise. The Pet Rave wasn’t just an event; it was an unconventional take on the brand’s core belief. “At Love Beauty & Planet, we’ve always believed that beauty should never come at the cost of our values,” said Sairam Subramanian, VP – Haircare, Unilever.  “Our products are a testament to that belief – delivering stunning results while staying true to our commitment to vegan, cruelty-free, and ethically sourced formulations. The Pet Rave was a vibrant celebration of this philosophy, proving that kindness, conscious choices, and high-performance hair care can beautifully coexist.”

As the shift toward conscious consumerism gained momentum, the event provided a meaningful space for people to express their values through shared experiences. Recognising pets as cherished members of the family, the brand curated a setting that intertwined beauty with empathy and joy. This wasn’t just another weekend outing – it was a spirited community celebration centered on planet-first principles and pet-first love.

The event featured an array of delightful elements — from pup-friendly scent bars and hair styling stations for pets and their parents to bespoke “caricature pawtraits,”, calligraphy bottle personalization, vintage photo booth and a bubbly play zone. Every detail reflected Love Beauty & Planet’s vibrant, ethical identity and unwavering dedication to cruelty-free living. The entire experience was mindfully curated to bring joy to animals, people, and the planet alike, without causing harm.

At its heart, Love Beauty & Planet has always promised beautiful results without compromises. The Pet Rave didn’t just echo that mission – it embodied it. Whether through the vegan product discovery zones or the immersive, interactive experiences, guests were invited to see and feel — how the brand transforms its sustainable ethos into joyful action.