Integrated logistics solutions provider Mahindra Logistics has launched a video, its latest one, on the 25th anniversary of Kargil Vijay Diwas. The video summarizes the Kargil Run by Sufiya Sufi, an ultra-runner, which presents an incredible way of expressing homage through the display of valour and sacrifice of the armed forces. With ultra-runner Sufiya Sufi, the journey across challenging Leh terrains up to the Kargil War Memorial reflects relentless spirit and determination.
The video campaign opens with Sufiya running under the sun, starting her run from a point close to the Galwan War Memorial near an army camp, representing the courage of soldiers. This identifies Sufiya’s determination with the bravery of Indian soldiers while showcasing various landscapes and trails.
This run from the Galwan War Memorial to the Kargil War Memorial was meticulously planned in temperatures that were very low, with a total elevation gain of 8000m above 3500m altitude and with only 60% oxygen levels. Stretching 490 km, the campaign demonstrates endurance and the never-give-up spirit of Sufiya, which mirrors Mahindra Logistics’ vision of connecting proximities across the length and breadth of India with efficiency and excellence.
Commenting on the ‘Kargil Vijay Run’ initiative, Mansi Nagri, associate vice president – marketing, communications and sales excellence, Mahindra Logistics, said, “Kargil Vijay Diwas is a celebration of the valour and sacrifice of our armed forces. Our association with Sufiya Sufi for ‘Kargil Vijay Run’ brings alive her story of endurance and perseverance. This helps us further strengthen our commitment to support army veterans through career opportunities that ensure successful transition into corporate life. This association is one such effort towards inspiring every Indian with a spirit of determination mirroring the courage of our soldiers”.
Commenting on the successful completion of ‘Kargil Vijay Run’, Sufiya Sufi, ultra-marathon runner and 5 times Guinness World Record Holder said, “I did the Kargil Vijay Run to pay homage to the brave hearts of our country. How could the journey, despite its challenges, make me give up when I was carrying the responsibility of their courage at each step from Galwan to Kargil War Memorial?”. I am grateful to the Northern Command of the Indian Armed Forces, Mahindra Logistics, and Fire Fury Corps for their support in this phenomenal journey”.
As part of the initiative, the company also announced a pan-India donation drive to the Army Welfare Fund in support of the veterans and their families.
