Market Research Society of India to spotlight ‘The Power of And’ at 33rd Annual Market Research Seminar
Market Research Society of India’s (MRSI) welcomes Dr. Saurabh Garg, Secretary, Ministry of Statistics and Programme Implementation (MoSPI), Government of India as a keynote speaker for the 33rd Annual Market Research Seminar. Dr. Garg’s inaugural address will deep-dive into the topic ‘Driving Impact Through Data Insights: Harnessing Public-Private Synergies for a Viksit Bharat @ 2047’. His session will spotlight the increasing importance and role of data and insights in aiding India’s growth. The seminar will also witness thought-leadership sessions by Karthik Nagarajan, CEO of Hogarth; Aradhana Lal, Senior Vice President- Sustainability & ESG at Lemon Tree Hotels; Aditya Kasyap, Head – Fabricare at Unilever, in addition to discussions and presentations around the Seminar’s central theme ‘The Power of And’.
A session titled ‘Harnessing Multiplicities: Navigating Many Indias’ will present distinct perspectives from K Ramakrishnan, Managing Director- South Asia, at Worldpanel by Numerator; Vishnu Shankar, Chief Cluster Officer of &TV, FTA & Music Programming at Zee Entertainment Enterprises Ltd., and Narayana Health’s Group Chief Marketing Officer, Dr Ashish Bajaj. Furthermore, a panel on ‘Joys and Dilemmas of Insight in the Age of Technology’ will bring industry leaders, including HUL’s Vice President Consumer Insight, Oslando Desouza; Nestle India’s Director & Executive Vice President, Strategy, Marketing & Communication, Chandan Mukherji; Bharti Airtel’s Head Consumer Insights & Intelligence, Subhranshu Rout; Kantar’s Executive Managing Director- South Asia, Insights Division, Deepender Rana; Purple Audacity’s Chairwoman, Sharmila Das; Toluna India’s Managing Director, Dixit Chanana; and Smytten’s Co-founder, Siddhartha Nangia.
A landmark gathering for India’s business, marketing and research & insights community, MRSI’s 33rd Annual Market Research Seminar received the highest number of submissions, surpassing 100 Original Research papers with 22 shortlists across 4 synopsis topics under the larger theme, ‘The Power of And’. The first synopsis topic ‘Method to the Madness’ discusses how methods were bent, broken or bridged and what new methodologies, tools and/or data collection methods were born. ‘Innovation at the Edges’ challenges legacy without discarding it to showcase innovations in product, service or user experience. The third, ‘Technology as an Intersection’ explores the collaboration between logic and intuition, where technology empowered human touch. The final synopsis ‘The Human Mosaic’ introspects how the industry is equipping and skilling leaders of tomorrow in a multi-generational reality with innovative in policies and practices. These Original Research papers highlight the width and depth of research in India, showcase innovative thinking, the imperative nature of human insights, and the integration of technology.
Speaking about the Seminar, Nitin Kamat, Chief Growth & Partnerships Officer, TAM Media Research and President at Market Research Society of India said, “Each year, MRSI’s Seminar has showcased the power of our research and insights sector in new ways. The platform has paved the way for new practices, shaping the future of research, business strategy, and consumer understanding nationwide. There is no doubt that our people have been powering growth for brands across industries even in the most challenging times, and we look forward to the original papers this year on a topic that is powerful and highly relevant.”
Rituparna Dasgupta, Executive Vice President – Network Research & Consumer Insights at Zee Entertainment Enterprises Limited and Chairperson of the 33rd Annual Market Research Seminar, shared, “The MRSI Annual Seminar has firmly established itself as the cornerstone of India’s research and insights industry, and this year’s theme ‘The Power of And’ is shaping the realities of today’s world. We are confident that through this year’s theme, our industry continues to drive innovation, and push the boundaries of thinking.”
Roosevelt Dsouza, APAC Head of Customer Success at NielsenIQ India and Committee Co-chair, further added, “MRSI’s seminar has become a benchmark for excellence in research, fostering collaboration, inspiring the next generation of professionals, and showcasing India’s capabilities on a national and global stage. It plays a pivotal role in steering business growth, driving meaningful insights, and catalysing innovation across sectors, making it a vital hub for the insights community.”
Supported by Lead Partner SmyttenPulse AI, the Seminar will bring together top leaders, innovators, and changemakers from across industries to discuss how insights and intelligence can drive India’s growth journey. The 33rd Annual Market Research Seminar is supported by Associate Partners Toluna and Zee Entertainment Enterprises Limited; Premium Session Partners Kantar, Nestlé, ITC, and Hindustan Unilever Limited. Scheduled for September 11–12, 2025, MRSI’s Annual Market Research Seminar will take place at The Leela Ambience, Gurugram.
For more details, visit: mrsi.co.in
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