MasterChef India Strengthens Its Stature as a Leading Brand Magnet

Sony Entertainment Television’s MasterChef India continues to strengthen its position as one of Indian television’s most compelling brand magnet properties, offering partners a rare combination of scale, credibility, and purpose-led storytelling. As India moves ahead with confidence and purpose, ‘Desh Front Foot Par Chal Raha Hai’, the new season celebrates the spirit, identity and the pride of India, creating a powerful cultural and emotional canvas for brands that stand for trust, quality, heritage, and innovation.

Reinforcing this strong brand alignment, Ananda Dairy Ltd. comes on board as the Co-Presenting Sponsor, seamlessly integrating with the show’s celebration of homegrown pride and nourishment. Further strengthening the association, Fortune Edible Oils and Foods and Catch Salts and Spices join as Co-Powered By Sponsors categories that sit at the heart of everyday Indian cooking and mirror the show’s focus on taste, trust, and culinary excellence.

Reflecting MasterChef India’s broad-based appeal across cookware, energy, and lifestyle ecosystems, the season is further supported by Bergner India, Bharat Gas and Vim ProClean Dishwashing Liquid (Hindustan Unilever Limited) as Special Partners.

Anchored by the return of iconic judges Chef Vikas Khanna, Chef Ranveer Brar, and Chef Kunal Kapur, MasterChef India continues to deliver aspirational content, premium audiences, and deep cultural relevance—making it a definitive platform for brands looking to build meaningful, value-led connections with a nation on the front foot.