Nestle Munch has unveiled its “Utha MUNCH, Dikha Crunch” campaign, urging individuals to confidently embrace their unique qualities and pursue their passions. Each bite of Munch symbolizes inner strength and resilience, encouraging people to stay true to themselves and pursue their dreams despite criticism and doubt. Rupali Rattan, director of Confectionery Business at Nestle India, commented, “Through this campaign, we aim for MUNCH to be an ally in silencing doubters and empowering everyone to stay authentic. We believe the MUNCH crunch will inspire today’s youth to rise above challenges and achieve their goals.”
Jaibeer Ahmad, managing partner at North VML, added, “With relatable stories set in vibrant Indian towns, our campaign showcases how Munch’s crunch encourages teenagers to embrace their uniqueness and maintain a positive outlook in the face of adversity.”
The campaign features a series of digital films released across North and South India, emphasizing the message of resilience and self-confidence.
