Two iconic New York–born brands, Nexxus New York, the salon-crafted, protein-powered haircare brand, and classic American baked goods and desserts brand Magnolia Bakery, came together in a partnership, bringing together the spirit of Galentine’s Day in a true New York City style in Mumbai through beauty and indulgence.
A soiree inspired by the love season was hosted at Magnolia Bakery, Bandra, where the collaboration blended Nexxus New York’s magnolia-infused high-performance hair care ritual with Magnolia Bakery’s globally loved dessert culture over an immersive experience. The result? An afternoon of beauty, grace, delectable desserts, and picture-perfect moments. This special partnership echoed the sentiments that self-expression, self-love, and self-care feel best when you have your favourite gal pal by your side.
Nexxus New York highlighted its breakthrough Oil Resurrection, a transformative hair oil powered by advanced Proteomic and Lipidomic science that helps revive damaged hair with just six drops. Lightweight and fast-absorbing, it boosts strength, smoothness, and shine without any greasy feel. Infused with precious magnolia essence derived from 50,000 magnolia flower cells, it leaves hair nourished, weightless, and delicately fragranced for up to 72 hours.
Nithya Komanduri, Beauty Incubator Head, Hindustan Unilever, shared, “This collaboration beautifully brings alive Nexxus New York’s heritage in a way that feels sensorial and modern. Pairing our magnolia-infused hair rituals with Magnolia Bakery’s iconic desserts created a unique celebration of self-care, indulgence, and bonding, perfect for Galentine’s.”
Zonu Reddy, Co-founder, Spago Foods, shared “At Magnolia Bakery, we’re always looking to create experiences that feel joyful, meaningful, and rooted in connection. Collaborating with Nexxus New York was such a natural fit and a wonderful way to bring together beauty and indulgence. Our Galentine’s Day soiree in Mumbai really captured the essence of two iconic New York born brands coming together – thoughtful moments, iconic desserts, and a shared spirit of modern celebration.”
In the end, it was proven that looking good and feeling good go hand in hand. Two global legends, etching modern indulgence into memory: beauty elevated, bonds eternal.
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